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Pyeongchang Olympics, Passion Connecting Sports and FoodsEnjoy Both the Olympics and Korean Food

Winter Olympics, one of the world’s biggest sport festivals, will take place in the Pyeongchang, Gangneung, and Jeongseon areas of Gangwon Province in Korea starting February 9. Many athletes have been training for this event for the last four years, and sports fans from around the globe will come to Korea to watch their performances. And what’s a festival without sightseeing and food? Korea Agrafood would like to introduce you to special food and attractions you can find only in Gangwon Province.

□ Visit the K-Food Plaza
Check out the K-Food Plaza if you want to see all agricultural products and food Korea exports overseas in one place.

MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) have set up the K-Food Plaza, a promotional space for Korean food, at the Olympic Festival Park (Hoenggye-ri 310-2, Daegwanryeong-myeon, Pyeongchang County). It will operate throughout the Olympics and Paralympics, from February 3 to March 18.

Composed up of five halls (“Trustworthy and Healthy K-Food,” “Easy to Enjoy K-Food,” “K-Food in the World,” etc.), the K-Food Plaza will exhibit the best Korean products, using advanced IT skills and story-telling techniques. You will be able to purchase Korea agricultural products at the “K-Food in the World” hall. The K-Food Plaza will also host several experience activities.

□ Experience K-Food
Gangwon Province attracts many tourists with its clean, natural environment. Particularly popular these days are the sites visited by social media power-influencers from overseas.

MAFRA and aT invited eight power-influencers on a farm tour of the Pyeongchang surroundings from December 18 to 22 last year. The power-influencers from the US, China, Vietnam, and Thailand visited the Pyeongchang Olympics Promotion Hall, Pyeongchang Province Special Exhibition Hall, a hangwa (traditional cookie) experience site, dried pollack village, and other places to enjoy the flavors and styles of Pyeongchang. They recorded every moment of their experiences and posted the pictures and videos on social media, such as Youtube, Facebook, and Weibo. Chinese influencer Kaideraier, for example, broadcast in real time his experience of trying hangwa, which was simultaneously watched by over 200,000 viewers.

Son Yong-gyu, an export manager of aT who led the tour, said, “Pictures and videos of power influencers add more fun to the 2018 Pyeongchang Olympic Games.” He added, “The viewers can also learn about healthy and safe Korean agricultural products.”

# Jeonggangwon
Established for the purpose of researching and publicizing Korean traditional food culture, Jeonggangwon is a place where you can experience making a red pepper paste, kimchi, and traditional wine and stay overnight in a traditional Korean house called hanok.

21-4, Baekokpo-ri, Yongpyeong-myeon, Pyeongchang-gun, Gangwon-do
+82-33-333-1011/www.jeonggangwon.com

# Galgol Hangwa Experience Center
The center is operated by Choi Bong-seok who received an intangible cultural heritage title in recognition of the authenticity and cultural value of Korean traditional cookies he makes. Called “Galgol Hangwa,” they are made in a unique way where glutinous rice is fermented for an extended period and then fried in oil over coarse sand.

Hangwamaeul-gil 46, Sacheon-myeon, Gangneung-si, Gangwon-do, Korea/+82-33-647-5830/www.galgol.co.kr

# Daegwallyeong Hwangtae Deokjang Village
Deokjang is a rack to dry fish. Pyeongchang County is famous for dried pollack and has opened several drying rack sites to the public. If you visit Daegwallyeong Hwangtae Deokjang Village in the winter, you will be able to observe all stages in the transformation from fresh to dried pollack, and taste samples of the final product.

Hoenggye-ri, Daegwanryeong-myeon, Pyeongchang-gun, Gangwon-do, Korea/+33-336-7719

# Wonju University Chodang Soft Tofu Promotional Hall
Located at the entrance to Chodang Village, this promotional hall houses the exhibition showing the history and benefits of Chodang tofu. You can also experience making Chodang tofu there.

Chodang Sundubu-gil, Gangneung-si, Gangwon-do, Korea 86/+82-10-8850-8329

□ Enjoy Hansik
The Korean government has developed several dishes utilizing Gangwon Province specialties for the Olympics. Below are the “Ten Popular Korean Dishes” which will be introduced to foreign press, athletes, and distinguished guests during the games and the “Ten Special Olympic Dishes” which will be offered to tourists across the Pyeongchang region.

#Ten Popular Korean Dishes

- Grilled Dried Pollack with Rice
Dried yellow Pollack is Gangwon Province’s specialty. In this dish, it is roasted, torn into pieces, and served on top of rice with sauce.


 


- Potato Bibimbap in Buckwheat Wraps
Two specialties of Pyeongchang, buckwheat and potatoes, are used as main ingredients in this wrapped dish.



 


- Mushroom and Corn Porridge
Two other products Gangwon Province is famous for, corn and mushroom, come together in this porridge dish.



 


- Simple Japchae with Sauteed Vegetables
Although the recipe is simple, the flavor of this glass-noodle dish is sophisticated thanks to the addition of abalone and beef.


 


- Modern Bulgogi
Roasted bulgogi (thin strips of grilled meat) is conveniently served on a bread bun along with fresh salad.

 


- Dangun Shinhwajeon (Fries with Kimchi, Meat, and Garlic)
This is a pan-fried food made by mixing kimchi, beef, garlic, and sesame leaf, and covering it with egg.

 


- Rolled Samgyetang (Chicken Soup)
Boneless chicken, glutinous rice, ginseng, and other ingredients are made into a roll and boiled with oriental herbs in a clear soup.


 


- Nutritious Soup with Korean Short Rib Patty
Finely minced and seasoned beef is attached to burdock and made into a rib shape.


 

- Triple White Kimchi
The dish demonstrates three preparations of white cabbage kimchi, which is the type of kimchi most familiar to foreigners.


 


- Marble Rice Cake
Half-circle shaped rice cake filled with lemon jam has a sweet-and-sour taste and makes a great dessert.




# Ten Special Olympic Dishes

- Yeoshim Flower Rice
A bibimbap salad made frying black and buckwheat rice and serving it with various vegetables and a garlic tuile, with a sauce made of red pepper paste and mayonnaise.

 


- Trout Dumplings
Trout for these dumplings is caught in Pyeongchang. The tomato cream sauce enriches the flavor.


 


- Lovers
This is a sweet pasta made of buckwheat and served with soy sauce.

 


- A Snow Tree
A noodle soup with garnish of egg-battered fried pollack (a Gangwon specialty).


 

- Trout Rice Bowl
Trout is roasted with red pepper paste until it is crispy on the outside and soft inside. It is served on top of fried rice.


 


- Buckwheat Deodeok Roll
Deodeok (a type of root) is dressed in buckwheat flour and fried.


 


- Arari
Thinly sliced beef from Korean cows raised in Pyeongchang is preserved in soy sauce and then gently grilled while remaining juicy inside.

 


- Gulimi
Potatoes and sweet potatoes are crushed, made into bite-sized balls, and covered with honey, black and regular sesame, corn, raisins and jujubes.


 


- On a Fine Day
This is an apple pie where slices of Pyeongchang apples are put on a pastry in the shape of a rose.



 


- Choco Potatoes
A dessert made in the shape of potato (a Gangwon specialty) in a flowerpot, it uses Cheonhyehyang (a type of citrus), cream cheese, and white chocolate and has a sweet-and- sour taste.

Kim Hyo Jin  hjkim@agrinet.co.kr

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