A Korean noodle product for babies, which passed GB (Chinese national standard for baby food), was exported to China for the first time.
According to MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation), the export of baby food to China is not easy. Most food and beverage products cannot receive customs clearance and reach the Chinese market unless they meet the strict national standards in regards to the ingredient composition and its labeling, such as the amounts of vitamins and minerals.
A Korean food importer in China, a noodle manufacturer in Iksan, and aT have jointly developed noodles for babies and succeeded in exporting 2.3 tons of the product to China as part of the New China Business Model Project. The project provides support needed for exploring the Chinese market—in the development of customized products and marketing, for example.
The exported baby noodles come in four flavors including spinach, carrot, and zucchini. It uses Korean wheat, carrots, spinach, and other Korean agriproducts as ingredients, therefore contributing to the creation of demand in the domestic market.
The product is well received in China, and from January, its distribution is expected to expand to specialized baby product stores and large retail outlets.
Baek Jin-suk, aT Food Export Director, said, “This export of baby noodles is an example of successful entry into a market, where a buyer and exporter designed a product customized for export to China, and the government helped them to develop the actual product and market it.”
Lee Hyun Woo firstname.lastname@example.org
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