Korea’s largest export consultations for agricultural food products, Buy Korean Food 2017 (BKF 2017) took place at the aT Center in Yangjae-dong, Seoul, on November 28 through 30. They were hosted by MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and organized by aT (Korea Agro-Fisheries & Food Trade Corp.).
In addition to inviting foreign buyers and arranging business consultations, the goals of the event included enhancing the understanding of Korean food by foreign buyers and offering opportunities to new companies.
The most distinctive characteristic of BKF 2017 was the participation of a large number of new buyers. According to aT, the agency invited many buyers who have never dealt with Korean food and had no experience of attending BKF or other events it organized. As part of its strategy to diversify export markets, the agency also tried to attract buyers from South and Central America and Africa. As a result, over one hundred foreign buyers visited Korea and engaged in export consultations with about three hundred Korean food exporters. To increase the efficiency of consultations, the participants were matched based on detailed information about the products offered by exporters and the preferences of foreign buyers.
Following a reception for the foreign buyers on November 28, the negotiations were carried out on November 29, and on the last day, November 30, the participants attended Korea Food Show 2017 and had an opportunity to try traditional Korean food and learn about Korean culture. For the duration of BKF 2017, aT arranged special spaces to sign contracts, learn about the support available for online export promotions, and obtain advice on localization of exported products as well as a business lounge, an exhibition of promising products, and a variety of other promotion halls.
Baek Jin-seok, aT Director of Food Exports, said, “The purpose of this BKF was to invite new buyers and to interest existing buyers in new products, which will help us to prevent excessive competition in the export market and discover new business partners.” He went on to say, “We will spare no effort to help expand exports of Korean food.”
Lee Hyun Woo email@example.com
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