Nurungji, a traditional Korean food made of scorched rice, used to be a favorite snack of many Koreans regardless of age or gender. As a great variety of cookies and sweets appeared in the market and electric rice cookers replaced iron pots, nurungji has become rare. Recently however, nurungji is in the spotlight again, touted for its benefits in dieting and preventing cardiovascular diseases. Countless recipes using nurungji have sprung up, including biscuits, fried dishes, and soups. One company specializing in nurungji, Parkssine Nooroongji, is offering domestic markets a variety of functional food products made with nurungji.
Strict Quality and Hygiene Control in the Production of Nurungji from Fresh Rice
The biggest merit of Parkssine Nooroongji is that the company uses newly harvested rice from Gimje in North Jeolla Province. The rice is obtained through one-year contracts with a local farmer cooperative, Dongkimje Nonghyup. Starting from mid-September, all of the company’s products are made with rice harvested that year. Park Chong-bog, CEO of Parkssine Nooroongji, said, “Rice products made with freshly harvested grain has a unique scent, and that aromatic fragrance seeps into nurungji, too.”
When the new rice arrives, it is subject to strict inspections in terms of quality. The company insists on receiving rice in relatively small bags of 20 to 30 kg each, so that it can check the quality of rice more thoroughly. Whenever a quality issue is discovered, the rice is returned. Parkssine Nooroongji uses no colors or preservatives and possesses HACCP, organic processing, and traditional food certifications. Park explains, “The quality of the rice, the main ingredient, is crucial to make good nurungji. We won’t be able to accurately tell how good the rice is if it is delivered in large bags hundreds of kilograms each, so we request that it comes in smaller bags.”
Making Products in Line with Consumer Trends
Another strength of Parkssine Nooroongji is its ability to offer products in accordance with the newest trends. When health-conscious consumers started demonstrating interest in brown rice, the company launched Crispy Germinated Brown Rice Crust and Crispy Brown Rice Crust. These days in the spotlight is its Crispy Lentils & Rice Crust product which combines rice with lentils, one of the world’s top five health foods.
Park said, “Our products containing brown rice have a soft mouthfeel and are easily digestible. While most other producers make nurungji with 70% white rice and 30% brown rice, we have increased the ratio of brown rice to 1:1.”
Recently, Parkssine Nooroongji introduced a cup product, Organic Crispy Germinated Brown Rice Crust. It becomes a traditional-style nurungji dish 7 to 8 minutes after hot water is added to the cup. Park suggested, “You can make it into an aromatic cereal by adding cold milk instead of water.” He is determined to continue developing products are nutritious, delicious, and in line with consumer trends.
Drawing Attention in Overseas Markets
Products of Parkssine Nooroongji enjoy popularity in Korean communities abroad. The company started sales to the US in 2011 and to Australia in 2013. Last year, it shipped KRW 20 million worth of nurungji products overseas. Park said, “The overseas sales will increase further when we expand the production line next year.” He added, “We will do our best to expand overseas markets through steady participation in fairs attended by overseas buyers.”
Additional Information / Benefits of Nurungji
Nurungji refers to the crust of overcooked rice that forms at the bottom in old-style iron pots. The dish contains embryo buds of rice, so it is effective in breaking down fats and can thereby be used as a diet food. Good-quality nurungji digests well. In Dongui bogam (a Korean classic of Oriental medicine, compiled in the early 17th century), nurungji is mentioned as a remedy for people who have difficulty swallowing or regurgitate food before it reaches the stomach. The book also advises to try nurungji as medicine for almost any occasion.
·Tel : +82 63-545-9997 (Park Chong-bog, CEO)
·Fax: +82 63-543-8509
Lee Hyun Woo firstname.lastname@example.org
<저작권자 © AgraFood, 무단 전재 및 재배포 금지>