Aloefarm Agricultural Association (hereafter, Aloefarm) manufactures and exports natural foods made of pulverized fresh aloe vera gel and free from chemical additives such as artificial colors or coagulants. Having started its export business with aloe gel and aloe honey tea in 2011, Aloefarm recorded an overseas sales figure of KRW 600 million last year. Its products, sold in Singapore, Malaysia, France, the US, Canada, and China, are better known in overseas markets than at home.
Farming 450 Tons of Aloe Annually
Located in Geoje of South Gyeongsang Province, Aloefarm produces 450 tons of aloe annually on the total territory of 16,500㎡. It also processes aloe to market and sell overseas. CEO Lee Woong-il, who established Aloefarm in 2006, said, “We started processing fresh aloe leaves to expand our market. Last year, we processed 250 tons of aloe.” The company strives to expand its exports targeting health-conscious consumers overseas. This year’s plan is to ship KRW 1 billion worth of products.
In 2014, Lee built an aloe theme park where visitors can learn about beneficial effects of aloe and ways to use it. The park serves to attract tourists and expand the consumer market through promotions and experiential learning. Aloefarm is making big strides in pioneering and cultivating foreign markets, as evidenced in the increase of sales from KRW 600 million last year to a projected KRW 1 billion in 2017.
Natural Food Free from Chemical Additives
Aloefarm differentiates its products from competitors by offering value-added products made with natural ingredients. Its aloe gel is produced by pulverizing fresh aloe vera, whereas most other products use imported powder gel. Thanks to the pulverization of fresh aloe, all the components of natural aloe are preserved. Moreover, by exploiting the functions of citric acid and vitamin C, Aloefarm keeps the acidity of its products below pH 4.0, which means they can be stored for up to 16 months even though they do not use artificial preservatives.
Since the company uses homegrown natural ingredients, it has become a model of qualitative growth for other Korean aloe farms and is gaining recognition overseas as a producer of premium- quality products. By adopting eco-friendly cultivation methods, Aloefarm upgraded the ingredients, which allows it to sell its products at prices 3 to 4 times higher than those of its competitors.
The current flagships of the company are aloe honey tea and aloe gel with citron, blueberry, and lemon. Both enjoy popularity abroad as functional healthy products.
Expanding the Base for High Value Exports by the Development of Processed Aloe Products
Lee disclosed his plans, saying, “In addition to aloe gel and aloe honey tea, we will develop other high value processed foods such as aloe jam and aloe sauce. At the same time, I plan to launch more products that can appeal to anyone at a neighborhood grocery store in a foreign country. That is my two-track strategy.”
Thanks to the global interest in a healthy lifestyle, an increasing number of consumers overseas regularly buy Korean aloe products. To meet the growing demand, Aloefarm will need to expand its production facilities. It is also going to offer its products in more convenient, small-volume packages.
Since 2008, Lee has been attending six to seven international food fairs a year to build connections and have regular exchanges with foreign buyers.
Aloefarm Agricultural Association
·Tel : +82-55-633-5575
·Fax : +82-55-633-5777
Lee Young Ju firstname.lastname@example.org
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