Which Korean Products Are Indonesians Fascinated With?
With its high economic growth and the population of over 260 million people, Indonesia is a key market in the ASEAN region, attracting the interest of businesses worldwide. Many foreign companies are investing in and trying to advance into the Indonesian food market because it is the largest halal market in the world. Korean products, which often enter the Indonesian market on the wings of Hallyu (the Korean Wave), are recognized by local consumers for their high quality and food safety.
In November, two consecutive events will demonstrate Korean food in Jakarta, the capital of Indonesia. A K-Food Fair will be held on November 14 in Jakarta Hotel Mulia, and SIAL Interfood 2017 is opening at Jakarta International Expo on November 22.
K-Food Fair in Jakarta
November 14–30, Jakarta Hotel, Mulia Grand Ballroom
The K-Food Fair in Jakarta will be held in the Grand Ballroom of Jakarta Hotel Mulia Senaya on November 14 and 15. The Indonesian office of aT (Korea Agro-Fisheries & Food Trade Corporation) has invited buyers not only from Indonesia but also from Malaysia, Singapore, Australia, and New Zealand. By doing so, it expects to achieve a synergistic effect of expanding exports of Korean food products in Southeast Asia and Oceania.
Forty Korean exporters are expected to participate in the fair to promote beverages, kimchi, ginseng, snacks, soy sauce, sweet persimmons, mushrooms, and other products.
Sial Interfood 2017
November 22–25, Jakarta International Expo
Thirty-five Korean exporters will demonstrate their products at Sial Interfood, one of the biggest fairs held in Indonesia. Each of the exporters will have their halal certificates exhibited in front of their booths.
Several promotional events for Korean food will be hosted during the fair, including an event with Korean celebrities and food ambassadors Haha and Kwang Soo, a product presentation by a professional Indonesian MC, and aT collection and miracle zone exhibitions.
Popular Korean Food in Indonesia
□ Ginseng products
As interest in a healthy lifestyle among Indonesian customers in increasing, the popularity of Korean red ginseng is also on the rise. Local consumers are especially attracted to ginseng products offered in stick-shaped pouches, which appeared in the Korean TV Series Descendants of the Sun.
Korean aloe and yuja (citron) beverages have established themselves in Indonesia as high-quality beverages having a beautiful color and high fruit content. Beverages made with unique Korean fruits such as bokbunja (black raspberry) and Korean varieties of citrus fruits are also receiving positive reviews.
□ Convenience Foods and Korean Sauces
Indonesian consumers are well-familiar with tteokbokki (stir-fried rice cake) and kimchi through Korean TV dramas, and the demand for Korean convenience food and sauces in the country is increasing.
□ Fresh Foods
Due to their high sugar content, safety, and quality, Korean persimmons, strawberries, and tomatoes are known in Indonesia as premium fruits. The name value of Korean mushrooms is also high.
Korean snacks are all the rage among young Indonesians intersted in Hallyu(the Korean Wave). You can easily find reviews praising the taste of Korean snacks on Indonesian social media and personal blogs.
Kim Hyo Jin email@example.com
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