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Korean “Coffee Mix” Loved by ForeignersInstant Coffee as Good as Fresh

According to MAFRA (the Korean Ministry of Agriculture, Food, and Rural affairs), the annual consumption of coffee per adult in Korea is 377 cups. This means each Korean drinks more than one cup of coffee every day. The most popular type of coffee in Korea is the so-called “coffee mix.” It is individually packaged servings of instant coffee with cream and sugar and tastes as soft and delicious as drip coffee. Many foreigners have been fascinated by the Korean “coffee mix.”

According to one survey conducted by a travel agency, 53% of foreign tourists, when asked what drink they liked the most during their trip, responded, “Coffee mix.” There are also many video clips with positive reviews of coffee mix by foreigners. In a video by famous YouTube blogger Josh Carrott, he introduces Korean coffee mix to the British and you can see how their initially negative reactions change to praise of the products once they have tasted them.


Maxim White Gold : Maxim White Gold has a soft yet rich flavor. It is made with Columbian beans and uses profile roasting and SPR (specialized profile roasting) methods.





 


Frenchcafé : This product uses genuine milk instead of the chemical compound sodium casein, which makes it taste soft and better for one's health.


 



KANU : This product is made by adding coffee made from beans to coffee powder briskly extracted at low temperature using the espresso method.





 


My Tyche : Made through a freeze-drying method with high-grade Arabica beans, My Tyche boasts the unique scent and flavor of Arabica coffee. Another advantage of the product is that it uses natural casein, a protein contained in milk.
 

Kim Hyo Jin  hjkim@agrinet.co.kr

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