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Pioneering Overseas Markets with Convenience Food Made with Healthy Vegetables

Everybody knows consuming a lot of vegetables is good for one’s health, yet it is not easy to have vegetables in every meal. Drawing the attention of consumers in Korea these days is a series of products developed to address such inconvenience and ensure everyone has easy access to vegetables. It includes Vegetable Bowl, Vegetable Flakes, Vegetable Tea, and Ginger Slices developed by Clear Spring Nature Education Farm. Made with various dried ingredients, the products make cooking with vegetables very simple.

Mixed Vegetable Bowl and Vegetables & Mixed Grains, 9 Dried Vegetables to Add to Rice or Stew

Cho Keum-ja, CEO of Clear Spring Nature Education Farm, explained, “We were trying to figure out how to help kids enjoy vegetables and started by experimenting with the adding of vegetables to rice.” She introduced JOGUMJA Vegetable Flakes, saying, “It took us three years to create Vegetable Flakes. The product is made with nine vegetables including burdock, carrot, radish, beet, sweet potato, potato, pumpkin, shiitake, and curcuma. All you need to do is to put it in a rice cooker when making rice.”

The greatest merit of the product is that it promotes a healthy habit of eating vegetables and mixed grains. It is easy to make and the consumer gets a balanced nutrition from nine different kinds of vegetables and grains. When Vegetable Flakes appeared on a home shopping channel in 2016, it raked in a record KRW 2 billion in sales in just ten months.

Another popular product of Clear Spring Nature Education Farm is JOGUMJA Vegetable Bowl. Made with six essential vegetables—pumpkin, carrot, potato, onion, shiitake, and red onion—it is ready after 10 minutes of soaking in water, and can be used to make bibimbap (rice mixed with vegetables), japchae (potato noodles stir-fried with vegetables and meat), or doenjang-jjigae (bean paste stew). JOGUMJA Vegetable Tea (which lets you have 13 vegetables in an easy way) and JOGUMJA Ginger Slices (made with ginger fermented with licorice) are also receiving positive reviews.

Patented Manufacturing Process...Used in Various Dishes

Clear Spring Nature Education Farm purchases ingredients for its products from nearby farms through contract cultivation and uses only the vegetables that meet safety requirements. The company also has its own, patented manufacturing technology. Through dehydration, the weight of the fresh vegetables is reduced by over 80%, and the distribution period is extended to one year, which is advantageous for both distribution and marketing.

To have rice with JOGUMJA Green Flakes, there is no need to soak the flakes in water beforehand. The product is simply put in a rice cooker along with rice just before pressing the “start” button on the cooker. It can be also added to baby food or stew. Furthermore, Green Flakes can be used for stir-fried rice, bulgogi (grilled meat), and pizza after soaking in water for over 5 minutes. One package of JOGUMJA Green Bowl (no need to soak) is enough to make a delicious bean paste stew or vegetable jjamppong ramen. To make vegetable pancakes or japchae, soak the contents of a JOGUMJA Green Bowl package in water for 10 minutes.

Export to the US Started in March and Has Already Elicited Positive Reviews and More Orders

Cho says with pride: “Our products are favorably received at home and are getting positive reviews as health food in the US. We shipped the first batch to a supermarket in New York City in March 2017. The repurchasing rate was so high that we shipped the second batch in May and are preparing the third shipment this month.”

With its healthy image, JOGUMJA Green Bowl is recording high sales in Korea through home shopping TV channels and online shopping malls. Clear Spring Nature Education Farm is planning to supply all four products to three supermarkets in New York and New Jersey. Moreover, it will also expand the production and storage facilities to meet a growing demand in local and foreign markets.

Clear Spring Nature Education Farm
*TEL: +82 63-533-3845 (Cho Keum-ja, CEO)
*FAX: +82 63-537-3845
*E-mail: ks3845@hanmail.net

Park Sung Eun  parkse@agrinet.co.kr

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