MAFRA (the Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corp.) participated in Thailand Franchise & Business Opportunities 2017 which proceeded from July 13 through 16, with a view to assist the advance of Korean dining brands into overseas markets.
In cooperation with eight Korean franchises including BHC and Pizza Maru, aT organized a Korea Hall at the exhibition. It functioned as a venue for promotional events and business negotiations with potential buyers.
Baek Jin-seok, aT’s Food Export Director, said, “Thailand is a country with a well-developed food culture and food manufacturing industry. Therefore, it is a crucial foothold for the advance of Korean dining brands to the Southeast Asian markets.” He added, “We hope that this exhibition helps Korean dining brands to gain a foothold in the Thai market and expand to neighboring countries.”
Park Sung Eun firstname.lastname@example.org
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