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aT Launches a “Go to Japan” Project to Boost Exports of Korean Agri-products

aT (Korea Agro-Fisheries & Food Trade Corp.) has launched a “Go to Japan” project to achieve the sales target of US$ 10 billion in agricultural products.

The project is designed to ensure continuous growth of Korean agricultural exports to Japan, beyond the record made in 2012. aT plans to achieve a double-digit growth in the exports in the next two years, setting a new record in 2018. At project launch, the organization injected an additional KRW 1 billion into the effort. The project is worth KRW 5.8 billion in total.

An online promotional marketing campaign tapping into the “Neo Korean Wave” (which refers to the popularity of Korean products and interest in Korea among youth below the age of 19) is underway. A K-Food Fair serving as a large-scale trade negotiation venue was hosted on July 26 and 27. In the next few months, the project will focus on promoting the health benefits of “strategic products,” such as makgeolli (rice wine), kimchi, and ginseng. Based on the analysis of local consumer trends, aT will also foster promising new products, such as barley, frozen dumplings, and jujube snacks.

Baek Jin-seok, aT’s Food Export Director, said, “By operating the export expansion project targeting Japan, Korea’s largest export market, we hope to achieve the target of US$ 10 billion in agricultural product exports early as possible.”

Park Sung Eun  parkse@agrinet.co.kr

<저작권자 © AgraFood, 무단 전재 및 재배포 금지>

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