There is a Korean food product that has almost as many imitations in China and Southeast Asian countries as luxury fashion brands like Louis Vuitton and Gucci. It is banana flavored drink with high milk content, excellent taste, and a beautiful pastel yellow color.
It first became popular among foreigners through the word of mouth of tourists who visited Korea and recommended it as a “must-try” to others. Consequently, banana-flavored milk started being exported to China and Southeast Asia and gained such a large following that its counterfeit copies began to be produced locally. Below, Korea Agrafood introduces you to the genuine Korean products that are exported overseas.
1. Bingrae Banana Flavored Milk
Bingrae’s Banana Flavored Milk is the most famous of the products. It is no exaggeration to say that Korean banana milk products won the hearts of foreigners thanks to Bingrae’s Banana Flavored Milk.
First released in 1974, it has a high milk content and a unique bottle shape design—the qualities that have helped it maintain steady sales in Korea. It was first exported to the US, and is now sold in over ten foreign markets, including mainland China, Taiwan, and Hong Kong, Canada, New Zealand, Thailand, Malaysia, and Cambodia. Launched in China in 2008, it gained sensational popularity there, leading to an increase in the sales volume from KRW 700 million in 2010 to KRW 15 billion in 2013.
The product also has many fans in Southeast Asia. Most of them first try it in Korea and cannot forget the delicious flavor of a milk drink in a mini jar-shaped plastic bottle. The Korean Pavilion of the Bangkok Food Fair, which was held on May 31 to June 4, was flooded with Thai consumers who wanted to get a taste of Bingrae’s Banana Flavored Milk.
*Binggrae Co., Ltd.
Tel: +82-2-2022-6395 (the US), +82-2-2022-6385 (ASEAN)
2. Seoul Banana Milk
The banana-flavored milk product of Seoul Milk contains 50% crude milk and has an advantage of being offered in plastic bottles with lids that can be tightly closed again after opening, so the consumer does not need to finish drinking the milk at once. Since the container is transparent, it is also easy to see if the product is fresh. It has a beautiful pastel yellow color, so it is a feast not only to the mouth but the eye as well.
3. Yonsei Banana Milk
This product is made with 72.8% crude milk, banana concentrate, and natural coloring. It was developed by experts in nutrition science of a biotechnology department who made sure that it keeps the nutrition of fresh milk and tastes great.
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