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aT Targets the Market of the Land of Gold, MyanmarParticipation in Food & Hotel Myanmar 2017 from June 7 to 9

MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and aT (the Korea Agro-Fisheries & Food Trade Corporation) took part in the Food & Hotel Myanmar 2017 Exhibition held from June 7 through 9, as part of their effort to diversify Korea’s export markets.

Since opening of Myanmar's market, food imports have been growing by over 20% a year. The country has been heavily influenced by the Korean Wave (popularity of Korean pop culture) and has a high level of recognition for Korean culture and food, so it is drawing special attention as a destination for Korean exports. At the exhibition, aT operated a Korean pavilion with a larger number of participating Korean companies (19) compared to last year.

The pavilion exhibited already popular items such as soju (distilled liquor) and noodles as well as healthy food products targeting the middle class (including ginseng products, health drinks, and seasoned seaweed) and other promising products. At the food culture promotion booth of the pavilion, the organizers hosted a cooking demonstration and tasting event for kimbap (seaweed roll), pajeon (pancake with leek), mushroom bulgogi (grilled slices of marinated meat), and other popular Korean dishes.

Baek Jin-seok, an aT director in charge of food exports, said, “After Myanmar opened its markets, the nation’s economy began growing quickly, and with it, the food consumption and consumers’ interest in high-quality, safe foods has increased to the extent that now it has become an important target for exporters seeking diversification in the Southeast Asian market.” He added, "We will seek to advance further into the local market by dispatching market penetration teams, consistently participating in exhibitions, and using other marketing and export support tools."

Park Sung Eun  parkse@agrinet.co.kr

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