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Buyers from All Around the World Gather in SeoulBuy Korean Food & Agriculture 2017 Ends in Great Success

Hosted by MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and organized by aT (the Korea Agro-Fisheries & Food Trade Corporation), the largest export consultation meeting in Korea, "Buy Korean Food and Agriculture 2017 (BKF 2017)," was held for two days on June 13 and 14 at the aT Center in Yangjae-dong, Seoul.

Unlike BKF events held in the past, where only professional buyers of agricultural products were invited, the latest BKF was attended by six representative public agencies of agricultural products and buyers from 90 companies across 22 countries including 253 domestic exporters. As a result, the meeting became the largest scale event of its kind in Korea.

A wide variety of activities took place at the BKF 2017, including 1:1 export consultations, sessions on customizing agricultural products to export markets, promotional events for “Miracle K-Food” and a Korean food mobile application. By bringing together buyers of agricultural products, buyers specializing in agricultural machinery, agromaterials, fertilizers, and feeds, as well as other buyers involved in the agriculture industry, BKF 2017 was able to achieve a synergistic effect and contributed to scaling up the overall agriculture industry.

The exporters showed great interest in presentations on the main contents of enactments and amendments of the Chinese and American food safety laws and related steps that can be taken by exporters. They also welcomed the analysis of overseas food market trends in the first half of this year and the outlook for the second half as well as presentations on the results of in-depth surveys of emerging markets of India, Kazakhstan, and other countries along with seminars on other related topics. At the booths set up in the consultation venue, visitors were able to learn about and have hands-on experiences with major fresh agricultural products, prospective export items, and items no longer under quarantine. Consulting services were offered to help domestic companies overcome obstacles they may experience in their export business.

On June 14, overseas buyers of agricultural products visited the head office and main stores of E-mart and the Nonghyup Hanaro Mart in Yangjae, whereas other buyers involved in agriculture were able to obtain a better understanding of the Korean agricultural industry through trips to Korean major exporting companies.

Lee Jeong-sam, a section head of MAFRA, commented that "this year's BKF helped Korean exporters find new customers and was an important opportunity to acquire more information on the rapidly changing export market." Lee anticipates that the fact that buyers were able to find out about the excellence and diversity of Korean agricultural products will also contribute to the exports.

Park Sung Eun  parkse@agrinet.co.kr

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