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The Leading Korean Processed Rice Export, Instant Rice

Instant rice is the bestseller among Korean processed rice products exported overseas. Thanks to the convenience of having it precooked and its outstanding taste based on excellent processing techniques, Korean instant rice is actively sold in over 50 countries including the US, Australia, and China. Below, Korea Agrafood introduces our readers to Korean instant rice products exported abroad.    

# Hetbahn of CJ Cheiljedang

Hetbahn is the byword for Korean instant rice. The product is exported to 30 countries—the US, Russia, Thailand, and many others. To match the diverse preferences of foreign consumers, Hetbahn comes in twenty types: brown rice, organic rice, with quinoa, with lentils, healthy functional rice (which helps control the blood sugar of diabetic patients), low protein diet rice, and so on. Cooked at a high temperature (over 140℃) and high pressure (three atmospheres), Hetbahn has an advantage of keeping the taste of freshly-cooked rice. These days, convenience product Hetbahn Cupbahn, which combines Hetbahn with different types of Korean dishes, is gaining popularity among foreign consumers.  

* Inquiries: CJ Cheiljedang
Tel: +1-714-367-7200 (The US), +86-10-5639-6000(China)
www.cj.co.kr        

# Pababab of RiTech

Pababab has gained favorable responses at home and abroad for its delicious taste achieved by applying the principle of a Korean pressure cooker to the cooking process. The product comes in six types: white rice, black rice, and embryo bud rice, each of which is available in the general and organic versions. Among them, the nutritious embryo bud rice is especially well-received by foreign buyers. The producer is steadily cultivating the Chinese market. 

* Inquiries: RiTech Co., Ltd.
Tel: +82-43-716-0090(Sales & Management Dept.)
www.ritech.co.kr

# Cooked White Rice of NH Trading

Cooked White Rice is made with and keeps the aroma of high-quality rice produced in Namwon City of North Jeolla Province. Last year, the product was exported to the US and Canada for the first time and received a positive consumer response. Earlier this year, NH Trading has launched a new product of the series, Instant Rice with Greens, using gondeure (thistle) and other types of Korean greens and has started exporting it to China.

* Inquiries: NH Trading Co., Ltd.
Tel: +82-2-2225-2384 (Processed Food Export Dept.)
nhtra.co.kr:45869

Park Sung Eun  parkse@agrinet.co.kr

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