Jeongseon pine nuts have long been known for their excellent quality. During the Joseon period (1392–1910), they were even served to the king’s table. Grown at a high altitude of 700m where the daily temperature range is very large, they have 15% thicker shells than those of other pine nuts and are better in taste and nutrition with 75% fatty oil and 16% protein.
Jabez Agricultural Association Corporation (JAC) is one of the companies actively promoting Jeongseon pine nuts to consumers. Established in 2014 through an initiative of 10 farms, JAC currently has 14 members. Jeong Yong-kyo, CEO of JAC, says, “Jeongseon pine nut is of the finest quality. We are doing our utmost to promote it not only in Korea but also overseas.”
Focusing on Premium Pine Nut Production under the Slogan “Toward Healthy Life”
JAC is investing all its efforts in offering a premium product. Jeong explains, "There is a clear difference in nutrition between the nut that has received much sunlight and the one that has not, even if the two grow on the same tree. Those that get relatively less sunlight and grow in a cooler spot obtain better nutrition.” He added, “Unlike other producers, we categorize pine nuts into premium and regular. The premium products are delivered to hotels."
The company offers nuts in several types of packages. Among 150g packages, Gold Pine Nut No. 1 contains three bags of nuts and Gold Pine Nut No. 5, five. Part of the packaging in Gold Pine Nut No. 2 is made from transparent material and Gold Pine Nut No. 3 comes in glass bottles, so that the consumer can easily see the contents. Gold Daily Pine Nut No. 4, offered in 20g packages, targets busy workers who want to conveniently carry small bags of pine nuts with them.
Promoting Jeongseon Pine Nuts to the World
JAC’s products have attracted attention from Southeast Asian buyers in the Philippines and other countries. The luxurious Maxims Hotel in the Philippines has shown interest thus preparations to start exports to other popular tourist destinations, such as Thailand and Indonesia, are underway.
Jeong said, "Although pine nut is not common in Southeast Asia, it is considered a good accompaniment to beer, and we have received several related inquiries from hotels in the region. We expect to make the first shipment to the Philippines this year and will extend exports to other Southeast Asian countries in 2018."
Jeong believes exporting to Southeast Asia, which is very popular with foreign tourists, is a good strategy to introduce Jeongseon pine nuts to the world.
# Additional Information: What Are the Efficacies of Pine Nut and How Does One Eat It?
Jeongseon pine nuts are grown at 700 to 1,000m above sea level, which is considered an alpine region. The nuts are rich in vitamin E, phosphorus, potassium, calcium, and magnesium. They are good for teenagers taking exams and also for adults as they can prevent anemia, hair loss, hypertension, and cancer, and suppress cough. According to Jeong, many parents in Korea buy pine nuts for their children because they are good for brain development.
Pine nuts are mainly consumed raw. However, they can be also used for cooking. For example, rice pudding is made with rice, pine nuts, water, salt, and sugar. When added to Korean traditional drink sujeonggwa (sweet persimmon punch), the nuts add a sweet and refreshing flavor. There are also noodle dishes made with pine nuts as well as pine nut makgeolli (rice wine).
Jabez Agricultural Association Corporation
·Tel +82-33-592-1110, +82-10-4313-2459 (Oh Hye-sun)
Park Sung Eun firstname.lastname@example.org
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