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J:on ABC Cookies, Fun to Eat and Learn for Children

All parents would like to give their children scrumptious and safe snacks. That is why they tend to pick healthy snacks made with wholesome ingredients when looking for snacks for their kids. In response to parents’ demands, numerous snacks made with healthy ingredients and without chemical additives have been recently released in Korea and are quickly gaining popularity. A Korean baby food company, J:on (pronounced “jei-on”), which makes cookies with seaweed, citron, and other healthy ingredients under the slogan of “healthy snacks for babies,” has entered the Chinese market and is receiving much attention.

Safe Baby Snacks Made Just as Parents Would
J:on was established in 2014 to make baby snacks with high-quality and healthy ingredients. As a relatively young start-up, J:on has no factory of its own and produces its products through an OEM (original equipment manufacturer) system. However, the professional workforce of J:on including its CEO Justin Lee are actively involved in research and development, sourcing wholesome ingredients, packaging design, and exporting business.

Lee explains, “Most snacks selling on the market use artificial additives, such as MSG, and consuming such additives may cause atopic diseases, child obesity, and ADHD (attention deficit hyperactivity disorder).” He continues, "Most staff here including myself have children, and we established this company to make safe and high-quality snacks that satisfy the expectations of parents who take care of their children with all their heart and soul."

Highly Nutritious ABC Cookies for Children under Seven
The flagship product of J:on is ABC Cookies. It is a series of functional snacks for children seven and under available in four flavors: citron, laver, cheese, and cereal. The main ingredients, including citron, laver, cheese, and cereal, are all locally produced in North Jeolla Province where the company is located. The cookies are made without any artificial colors or chemical additives, and contain no trans-fat.

Each of the four types is unique in its own way. The citron cookies are sweet-and-sour and are abounding in vitamin C and calcium due to the addition of citron syrup. The laver cookies are rich in iron, protein, vitamin A, and dietary fiber and are good for the growth of children. The cheese cookies are the most popular among young children because of their sweet taste and the soft mouthfeel of cheese. Lee explains that since cheese is rich in calcium, minerals, and other nutrients, the cheese cookies are good for the health of children and also safe for babies who are not able to digest milk well. The cereal cookies are made with various cereals and grains including brown rice, which is known to help the brain development of children, black rice, which is rich in dietary fiber, and glutinous rice containing an ample amount of vitamin D which strengthens bones. The cereal cookies are receiving particularly favorable responses from parents.

Square-Shaped Cookies with Carved Alphabet, the Use of Animation Characters
The ABC Cookies provide children with the pleasure of eating and learning at the same time. With English letters carved on square-shaped cookies, children can learn their ABCs while eating the snack. Recently, J:on has added characters featured in Cuby Zoo, a popular TV animation that Korean babies enjoy watching, to the packaging design of the product to enhance its image as a baby snack.

Lee says, “The biggest reason for using the English alphabet and animation characters in our cookies is our desire to enter the overseas market. Armed with this differentiation strategy, we are making great effort to pioneer the markets of China, Vietnam, and Indonesia.”

Continued Effort to Develop New Products Such as Milk Candy to Deal with Lactose Intolerance
J:on is eyeing the fast-growing baby food market of China. The company has been actively participating in major international food exhibitions held in China, such as SIAL China (Asia's largest food innovation exhibition) and Beijing MICF (Mother-Infant-Child Products Fair) to promote the ABC Cookies. As a result of these efforts, J:on is now supplying its cookies to JUSCO, OLE, and other large supermarket chains of China along with baby product stores. Their products can also be purchased through online malls such as Yihaodian (yhd.com) and Taobao (taobao.com).

Lee says, “We are developing new products such as milk candy for dealing with lactose intolerance as well as noodles for babies. We will introduce the unique snacks of J:on at SIAL China in May in Shanghai and make unremitting efforts to win recognition of both Chinese buyers and consumers as a company specialized in baby food and snacks.”

* Additional Info: How to Enjoy J:on ABC Cookies Even More
- Add a scoop of ice cream or whipping cream on top to enjoy a richer flavor.
- Enjoy the cookies with warm or cold milk.
- Dip the cookies in citron syrup to add more flavor.

Jeion Co., Ltd.
Tel +82-63-278-3200, +82-10-4658-5782(CEO, Justin Lee)
Email  Jeion.kr@gmail.com, the.zustin@gmail.com
 www.jeion.com

AgraFood  leehw@agrinet.co.kr

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