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K-Food Knocks on the Doors of the Chinese MarketMAFRA and aT to Operate a Korean Pavilion at SIAL CHINA 2017

Korean Baby Food Expected to Receive Much Attention
A Guide to Korean Ginseng Product Categorized as Common Foodstuff
Six Fusion Dishes Combining Kimchi with Chinese Cuisine


SIAL CHINA, which takes place in Shanghai, is Asia’s largest B2B (business to business) food trade fair. MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) will participate in the fair for three days from May 17 to 19. The two agencies will operate a Korean pavilion and promote a variety of promising Korean products including baby food.

Below, Korea Agrafood introduces our readers to the Korean pavilion of SIAL CHINA 2017, Korean ginseng products that are available in China as common foodstuff, and several fusion dishes combining kimchi and Chinese cuisine.

□ Preview of the Korean pavilion at SIAL CHINA 2017
Some 3,200 food companies from 70 countries, as well as about 80,000 buyers and visitors, are expected to attend the SIAL CHINA 2017 fair. During the fair, MAFRA and aT will operate the Korean pavilion in collaboration with 101 Korean food exporters (as of April 12). The two agencies plan to promote to foreign buyers many different types of Korean agriproducts including baby foods, ginseng products, dairy foods, and kimchi.

In 2016, the Korean pavilion was selected as one of the top 10 national pavilions opened at SIAL CHINA. This year, the pavilion will run several galleries to promote Korean agriproducts even more effectively. The Kimchi Gallery will serve as a place to make and taste kimchi as well as experience a variety of kimchi products. The Forest Products Gallery will focus on promising forest products such as dried jujube chips and chestnut snacks. The Baby Food Gallery will exhibit different kinds of baby food products including weaning foods and snacks for infants and children. The Miraecle Products Gallery will introduce Korean food products with good prospects in the Chinese market.

The marketing approach of the Korean Pavilion will involve an active usage of QR (Quick Response) codes and bar-codes through which Chinese buyers will be able to easily obtain information on participating Korean food exporters and their products.

In addition, MAFRA and aT will arrange export consultations between Korean food exporters and foreign buyers.

□ Korean Food Products Expected to Receive Spotlight at SIAL CHINA 2017

Baby Foods

These days, Korean baby food is receiving much interest in China. Most of the Korean baby food products exported to China use natural ingredients―such as rice, vegetables, and fruits―as the main ingredients. They are free of or contain a minimum of artificial additives and preservatives, and the packaging design is highly sophisticated.

Chinese consumers are also attracted by the wide variety of choices among Korean baby foods: snacks, beverages, weaning foods, fish sausages, and so on. The consumption of baby foods that use popular Korean animation characters (such as Pororo and Roboca Poli) in China is steadily increasing. Local consumers can buy Korean baby food in specialty stores and online shopping malls as well as department stores and supermarkets.

Ramyeon

Korean ramyeon (instant noodle) products have earned many fans among the Chinese, as can be seen in numerous Chinese reviews of Korean ramyeon on social media such as Instagram and YouTube. These days, the hottest Korean ramyeon in China is Buldak-bokkeum-myeon (with spicy chicken flavor). It is made with a special spicy sauce, sesame, and roasted seaweed powder and has captivated the Chinese taste buds with its spiciness and unique flavor. Other popular types of Korean ramyeon in China include those with red soup, black soybean sauce, or spicy fried ramyeon.

Red Ginseng

Among Korean healthy foods in China, red ginseng has the biggest following. It is available mainly as roots, extract, or in capsules. Recently, the consumption of Korean red ginseng extract in stick-shaped pouches is increasing due to the convenience of the product. Other types of red ginseng products―coffee, extract for children, and beverages―are evaluated as having good prospects in the market.


Dairy Foods

Korean baby formula is steadily gaining recognition with the Chinese because it is safe and of high quality. The products come in a wide variety of types according to price and a baby’s developmental level. The quality of Korean powdered milk formulas is as good as its European and Australian rivals, but the Korean products are more reasonably priced and thus more competitive.

Korean fruit-flavored processed milk has earned the hearts of many Chinese in their teens and 20s with its sweet taste and beautiful color. Recently, there has been a favorable response among young Chinese women to Korean milk beverages containing coffee, so many Chinese buyers are looking for promising items in that category.

Korean Convenience Food
As the number of single households and dual-earners in China is rising, the demand for convenience food is also increasing, and the sales of Korean convenience food in the country are steadily rising. Tteokbokki (spicy stir-fried rice cake), gimmari (seaweed fritter), and frozen dumplings are distributed across China and are enjoyed by local consumers for their unique flavors.

AgraFood  leehw@agrinet.co.kr

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