In Korean folklore, there is a mischievous creature with a horn on its head, known as a dokkaebi (lit. goblin). Featured in many traditional children’s stories, it enjoys scaring people. Recently, dokkaebi became a hot issue in Korea and abroad because of the TV drama of the same title. The drama Dokkaebi (sometimes translated as Guardian) uses the Korean goblin as a motif and it has become very popular with audiences in China, Japan, ASEAN, and other places around the world.
The main actor Gong Yoo has become a star in China and his name was the most popular search on the country’s largest microblogging site, Weibo. The drama surpassed one million views on the Taiwanese video site iQiyi and ranked No. 1 in the drama category both on the European streaming platform Viki and the American drama platform Drama Fever.
In this issue, Korea Agrafood would like to introduce our readers to the Korean food that appears in the drama Goblin.
#1 Seolleongtang: The Favorite of Goblin’s Pet, Jeoseungi (Death Angel)
Seolleongtang is a Korean dish that the goblin, Death Angel, and Deokhwa often have at a restaurant when they watch TV in the morning. Seolleongtang is made by boiling down bones, meat, and other parts of an ox. It features a white soup and rich yet clean taste.
#2 Toreta: Secret of Sunny's Beauty
Toreta is a low-calorie drink made by adding fruit or herbs and flavorings to water. Simple and non-fattening, it can be used instead of water. Sunny drinks it very often in the drama and when Eun-tak asks her about her beauty secret, Sunny shows her Toreta, saying, "Do you see my effort? I drink this every day thinking about my skin."
#3 Chicken: The Link between the Goblin, His Bride, Sister, and Nephew
A chicken restaurant is an important place linking the inevitable fates of the goblin, his bride Eun-tak, his sister Sunny, and his nephew Deokwha. Thanks to the drama, the main actors enjoyed eating chicken very often. Korean chicken has a good reputation overseas for its crunchy texture and distinctive flavor.
#4 Kanu: Announcing the Goblin’s Start of the Day
Kanu is a new concept of instant coffee, taking the best of both the instant and brewed coffee. It is made with coffee powder extracted at a low temperature in a short time and very finely ground coffee beans. For this reason, you can find coffee grounds at the bottom of your cup, like after drinking an Americano at a coffee shop.
#5 A Hangover Cure: Helps One Sober Up, If Not Become Immortal
Perhaps due to his experience as a salesman of a hangover cure (Episode 8), the goblin often recommends hangover cure drinks to Deokhwa who suffers from headaches and upset stomach after drinking alcohol. The product featured in the drama is Jeong Kwan Jang 369, made by Korea Ginseng Corporation (KGC), a major Korean exporter of red ginseng. The main ingredients are 6-year-old ginseng and oriental raisin tree fruit.
#6 Banana Flavored Milk: Sweeter than Walking in a Park with the Goblin
In Episode 4, the tipsy goblin and Eun-tak, with a banana-flavored milk in her hand, take a walk in a park while having a friendly talk. Banana-flavored milk is one of the most popular Korean agricultural products in China and Southeast Asia for its rich banana flavor, high milk content, and beautiful color.
#7 Soju: A Guide to a Romantic First Kiss
Koreans drink soju (Korean distilled liquor) both in pain and for pleasure, so it is natural that it often appears in Korean TV dramas and movies, and Goblin is no exception. Whenever Sunny feels lonely or Death Angel has dinner with his coworkers, there is soju in the scene.
It appears even when the goblin and Eun-tak have their romantic first kiss. Korean soju is made with alcohol, water, and sweeteners, and it is actively exported abroad, receiving favorable evaluations for its slightly bitter taste and fragrant flavor.
#8 Eun-tak’s Healthy Snack, Fish Sausages
In Episode 4, the goblin and Eun-tak visit a convenience store to alleviate their hunger. Among various products on display, Eun-tak picked fish sausages and enjoyed eating them.
Korean fish sausages are the choice of many Chinese buyers as well. Made of fish fillet and cheese, these sausages boast an attractive scent and pleasant chewiness. They are also low in calories. Young Chinese mothers are interested in Korean fish sausages because the products are rich in nutrition and held to high food safety standards. Thanks to these benefits, the products have gained popularity in a short period of time as a wholesome snack for Chinese infants and children.
Park Sung Eun firstname.lastname@example.org
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