An eventful year has passed and 2017 has come. Happy New Year to all the readers of Korea AgraFood! I am really thankful for your support in the past year to both aT (Korea Agro-Fisheries & Food Trade Corp.) and Korean agri-products.
Despite the sluggish development in the global financial market, exports of Korean food greatly increased last year. It is thanks to your support and the efforts of the Korean government and agricultural experts to find promising products and cultivate new markets.
Last year, aT strengthened a supply chain in China and built a bridgehead for Korean exporters in China’s small and medium-sized cities. We also opened a mobile shopping mall which serves as a stepping stone into the Chinese mobile market.
We were able to observe the worldwide interest in high quality and safe Korean products such as baby food.
The popularity of Korean food has been growing fast in the Middle East and Latin America, thanks to the trend for healthy living and Hallyu (the Korean Wave).
This year, we will do our best to cultivate the halal, ASEAN, and other new markets as well. We will organize various promotional events to expand exports of Korean agricultural products and continue developing the distribution infrastructure for the smooth advance of Korean agriproducts there.
aT will make even greater efforts to promote excellent, safe Korean agri-products in overseas markets. We will carry out more sales promotions in cooperation with big overseas distributors, establish closer contacts with the media, and discover and provide more information on agri-products with a good potential for export.
I hope 2017 will be a year of great achievements for all our readers.
Park Sung Eun firstname.lastname@example.org
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