Gochujang (Korean traditional red pepper paste) has become a popular hot sauce among consumers overseas in the US, China, Southeast Asia, and Europe. Last year, thanks to Hallyu (the Korean wave) and a worldwide interest in unique hot sauces, gochujang expanded its market to a hundred countries. Let us take a look at the leading gochujang export brands and promising products.
Haechandle Gochujang of CJ Cheiljedang
Haechandle Gochujang of CJ Cheiljedang is made with taeyangcho red pepper (produced in Andong of North Gyeongsang Province) and powder of cheongyang pepper (a variety of spicy red pepper). The products for export are made less spicy and distributed in several types of packages including tubes of 60g. The producer offers a number of unique gochujang products designed for foreigners, such as Gochujang with Stir-fried Beef and Bibimbap Gochujang (to be eaten with rice and vegetables). Recently, the producer addeda QR code to packaging, with which foreign consumers can obtain recipes of dishes using gochujang.
*Inquiries: CJ Cheiljedang (080-850-1200, www.cj.co.kr/cj-kr/brands/haechandle)
Chungjungone Sunchang Gochujang of Daesang
Chungjungone Sunchang Gochujang of Daesang is made with high quality red pepper (produced in Sunchang County in North Jeolla Province, which is a famous for gochujang production), glutinous rice, and traditional Korean grain syrup. The products are exported to 65 countries. Taking note of increasing popularity of Korean dishes abroad, Daesang has released and started export of a gochujang product for tteokbokki (stir-fried spicy rice cake). Chungjungone’s Stir-fried Beef with Gochujang and Stir-fried Beef Gochujang for Bibimbap are also well-received in foreign markets. In addition, the producer has recently developed a premium gochujang product in collaboration with Korean gochujang master Moon Ok-rye.
*Inquiries: Daesang (+82-2-2220-9500, www.chungjungone.com)
Products to Watch: Ajumma Republic
Ajumma Republic is a sauce brand jointly launched by Korean sauce producer Maeil Foods and Korean trading company G.East in 2015. It offers Yuzu Gochujang, Sweet & Sour Gochujang, Korean Hot Sauce, and other gochujang sauces to markets of North America, Japan, and Southeast Asia.
Yuzu Gochujang is made with gochujang and citron juice. It goes well with spicy bibimbap and tteokbokki. Sweet & Sour Gochujang is designed for raw fish and bibimmyeon (spicy noodles). The sauce can also be used as a dressing for salads. Korean Hot Sauce is a gochujang-based sauce that can be used for different kinds of noodle and soup dishes.
*Inquiries: Ajumma Republic (+82-2-6737-8100, www.ajummarepublic.co.kr)
Park Sung Eun firstname.lastname@example.org
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