Honbap (eating alone) and honsul (drinking alone) are a big trend in Korea as the number of single-person households is on the rise. Many people eating by themselves order their meals through food delivery apps, which have mushroomed and are fueling the take-out food industry. You can also observe the trend in restaurants introducing special meals for lone diners and offering partitioned tables for customers who come alone. The lunch box industry has also jumped on the bandwagon. Many convenience stores now sell single-serving lunch boxes. Speed Lunch Box, a new brand launched by HwaJung F&C, offers lunch boxes not only for lone diners but also for a wide range of consumers from the elderly to office workers and students.
Healthy Lunch Box with Plentiful Side Dishes
The concept of Speed Lunch Box is to deliver lunch box meals that anyone can enjoy even at home. The meals are plentiful and made of healthy and fresh ingredients no different from homemade cooking. The flagship offering is the bulgogi (grilled marinated beef) lunch box. Bulgogi was selected as the main dish because of its popularity with Koreans and foreigners alike. The meal includes 8 to 9 side dishes, soup, and fruit.
For such a generous meal, the price is not high. Lunch boxes with the main dish of bulgogi, jeyuk bokkeum (spicy stir-fried pork), or pork cutlet sell at KRW 6,000–8,000. Even the steak lunch box costs only KRW 8,000–10,000. It is also possible to order only the side dishes. For example, one can order just bulgogi and have it with rice cooked at home or as a late-night snack.
Shin Ki-dong, President of WhaJung F&C, said, “We deliver lunch boxes any time and our main idea is to relieve the consumer from the hassle of preparing the ingredients and cooking bulgogi when they want it.” He added, “We have developed an array of lunch boxes to cater to the needs and tastes of people dining alone.”
Speed Lunch Box Breaking into the Global Market as a Lunch Box Delivery Brand
Speed Lunch Box, which started its business in Busan, now runs 22 franchisees nationwide and five in China—three in Shanghai and two in Wuxi of Jiansu province. The company’s goal is to open 500 stores in China.
Mr. Shin said, “Our business in China is going well and we aim to open 500 franchisees in the next three years. When the operations in China stabilize, we will try to enter Southeast Asian markets, starting from Singapore and Thailand. We will strive to expand our business both in and out of Korea. Korean cuisine has spread all around the world, and I hope to make our lunch box brand global by using the most well-known Korean dish, bulgogi.”
#Additional Information/ Introduction to the Lunch Box Menu
Speed lunch box offers a variety of lunch box meals. Pork-bulgogi and beef-bulgogi lunch boxes contain plenty of meat. There is also a bulgogi and bacon combo for consumers who enjoy bacon. Other main dishes in the meals include pork cutlet, fish cutlet, tteokgalbi, steak, and several combos.
In the upper range are combos of tteokgalbi and bulgogi as well as galbi and jeyuk-bokkeum. Other steady sellers are meals of rice topped with beef-bulgogi or pork-bulgogi. In addition, customers can order panini with beef-bulgogi, pork-bulgogi, or ham and cheese.
“We offer a variety of dishes that can satisfy taste buds of consumers in a lunch box form. We promise that we will deliver the world’s most delicious food in the most generous portions the fastest we can for the health and happiness of our customers,” said Mr. Shin.
Hwajung F&C (化精F&C)
Tel : +82-51-759-9230
Fax : +82-51-759-9231
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