The Cheonggye Stream—a restored creek running through central Seoul—is home to many sightseeing spots frequented by Koreans and foreigners alike. Recently, the area added another attraction: the K-Style Hub Korean Cuisine Culture Center. It is becoming popular with foreign tourists as a place to enjoy Hansik (Korean cuisine) with all five senses through a combination of exhibitions and experience activities. <Korea AgraFood> would like to introduce you to the K-Style Hub Korean Cuisine Culture Center where you can see, taste, and purchase Korean food.
Eat Hansik and Feel Hansik, A Culture Complex with a New Concept
The center, located on the 2nd to 5th floors of the CEL Venture Complex (40, Cheonggyecheon-ro, Jung-gu, Seoul), opened last April with the objectives of promoting Hansik, letting the world know about the cuisine’s excellent quality and nutritional value, and offering to foreign tourists a variety of Hansik experience activities.
Tours start from the 3rd floor which houses several displays introducing the basic principles (harmony, fermentation, and preservation) of Hansik. Splendid media art works installed throughout the exhibitions employ the information and communications technology and are designed to help visitors’ understanding of Korean food.
The Experience Hall, located on the 4th floor, lets visitors make Hansik by themselves and try the dishes right away, so it is the most popular spot of the Culture Center. The hall is divided into three zones: the Eating Zone, the Learning Zone, and the Communication Zone.
In the Eating Zone, you can taste a various Korean dishes—from Korean traditional punch sikhye (sweet rice punch) and snacks such as yakgwa (deep-fried honey cookies) to North Korean dishes.
The Learning Zone offers an opportunity to learn how to make Hansik. This month, the center operates three classes: Cook-N-Dine, Cook-N-Play, and Cook-N-DIY. The first one boasts the largest number of participants. Depending on your skills and preferences, you can try cooking bulgogi (thin slices of beef marinated in a soy sauce), bibimbap (rice mixed with vegetables and beef), kimchi, regional foods, and other dishes.
Many visitors also want to participate in Cook-N-Play, a traditional performance during which one can enjoy exciting rhythms and acting while making a Korean dessert.
Cook-N-DIY is a program letting participants make their own souvenir with a simple Korean snack. They first make traditional Korean cookies and then pack them in a gift box that they can decorate with colorful Korean paper, Hanji. During the class, the participants are also offered other kinds of snacks along with beverages.
The Communication Zone is designed like a library where you can read books about Hansik and obtain Hansik recipe cards for free.
On the 5th floor, there are several stores selling some 270 kinds of Korean food including red ginseng, makgeolli (Korean rice wine), and rice snacks.
Which Experience Activities Did Hallyu Star Song Joong-ki Enjoy?
The K-Style Hub Korean Cuisine Culture Center has been swarmed with inquiries from foreign fans of Hallyu (the Korean culture wave) about experience activities after it became known that Hallyu star Song Joong-ki visited the center.
South Korean President Park Geun-hye and tourism ambassador of Korea Song Jung-ki came to the K-Style Hub on the first day of its operation, April 11. While looking around the center, Mr. Song spotted a samgyetang (Korean chicken soup) exhibit and commented, “I heard samgyetang received much attention in China after the episode of Descendants of the Sun where I cook samgyetang was aired in the country. Actually, samgyetang is my favorite among chicken dishes.”
Both President Park and Mr. Song participated in the yakgwa making activity. It seems Mr. Song had a lot of fun as he smiled the whole time. The cookies he made were praised by President Park for their pretty shape.
- The K-Style Hub Korean Cuisine Culture Center provides audio guides in English, Chinese, and Japanese for the convenience of foreign visitors.
- Operating Hours: 10:00–18:00 Wednesday to Monday, closed Tuesdays
- There is no entrance fee but there is charge for participating in the experience programs. Before making a reservation, refer to the calendar on the center’s website to find out about the content, price, and time as they differ for each program. You can cancel the reservation until three days prior to the scheduled activity.
(Inquiries: phone +82-02-6053-7177~7179, email firstname.lastname@example.org)
- Location: K-Style Hub, 3–5F, CEL Venture Complex, 40, Cheonggyecheon-ro, Jung-gu, Seoul
Subway Line #1: 4 min walking distance from Exit #5 of Jonggak Station
Subway Line #2: 5 min walking distance from Exit #2 of Euljiro 1ga Station
Subway Line #5: 8 min walking distance from Exit #5 of Gwanghwamun Station
Park Sung Eun email@example.com
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