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Sulbing, a Dessert Café, Fills a Bowl with NatureShifting the Flow of Dessert Culture in the Korean Café Market

Most Koreans usually drink coffee after meals and skip dessert. The Korean franchise Sulbing has embarked on changing this habit by introducing a variety of enjoyable, traditional-style desserts like Injeolmi Snowflakes Sherbet. With 490 stores throughout the nation, Sulbing has secured the lead in the dessert market based on creative dessert ideas and excellent quality.

Shaved Ice with Fruits of the Season Catches the People’s Palates

Sulbing broke the stereotype that Korean shaved ice, called bingsu, should invariably have red beans in it. Injeolmi Snowflakes Sherbet, the representative dish of Sulbing, is topped with savory powdered soybeans and injeolmi (a type of Korean rice cake) instead of red beans. Shaved ice dishes with fresh fruit in season have won the hearts of many customers. In 2014, Fresh Strawberry Snowflakes Sherbet, which stacks up fresh winter strawberries, made its debut. Mango Cheese Snowflakes Sherbet, which is made with apple mango, is offered throughout the year.

Other popular desserts using Korean rice cakes are Injeolmi Toast and Double Cheese Bar Rice Cake. The former has demonstrated how a traditional rice cake can be turned into a modern dessert and the latter features a combination of western and eastern cultures—Korean rice cake and Western cheese.

This summer, Sulbing launched Mango Grapefruit Snowflakes Sherbet, which has a sweet-and-sour taste since it brings together apple mango and grapefruit. The cafes also offer a variety of fruit beverages made with hallabong oranges, grapefruit, citron, omija berries, lemon, and so on.

Sulbing Sets Out to Enter 16 Overseas Markets

In addition to operating 490 stores in Korea, Sulbing is making efforts to cultivate the global market. It has 16 franchise stores in China and plans to enter 10 provinces and open 20 additional stores in the country. The plan for Thailand is to increase the number of stores from current number of 5 to 11. The first franchise store is about to open in Japan. Entry into the Australian market will be decided in the first half of this year, and negotiations are under way for setting up stores in over a dozen countries including the US and areas where Hallyu (Korean culture wave) is the strongest, such as the Middle East, Malaysia, Singapore, and Vietnam.

In the future, Sulbing intends to maintain its focus on development of healthy and delicious desserts. Along with creating new desserts with seasonal fruit such as winter strawberry and summer melon, it will make new dishes with other types of Korean agriproducts and continue its effort to secure markets.

# Additional Information/ Most Popular Items on Sulbing Menu


· Mango Cheese Snowflakes Sherbet
Everyone loves the sweet apple mango. When it meets cheese cake, its flavor becomes even stronger.

 


· Mango Grapefruit Snowflakes Sherbet
The competitive edge of this dish is in the fresh, posh flavor coming from the combination of high quality apple mango and grapefruit. The addition of yogurt ice cream further enhances its flavor.
 

· Injeolmi Snowflakes Sherbet
This is the signature dish and the bestseller of Sulbing. It doesn’t use red beans, and instead, features the savory harmony of powdered soybeans and chewy injeolmi. The dish is popular with everyone irrespective of age or gender.
 

· Fresh Strawberry Snowflakes Sherbet
The unique dessert combines carefully selected fresh strawberries with Sulbing’s soft shaved ice, sticky glutinous rice cake, and red beans.

 

·  Injeolmi Toast
Injeolmi Toast has an unequaled sweet taste achieved by inserting pieces of injeolmi rice cake between two slices of bread, baking it in the oven, and adding a variety of nuts and honey.

 

Sulbing
·+82-2-3401-7900(tel)
·+82-2-447-8755(fax)
·www.sulbing.co.kr

Park Sung Eun  parkse@agrinet.co.kr

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