MAFRA, aT, and 10 Korean Baby Food Producers to Participate in
This coming April, the MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation) will first participate in
Emphasis on Food Safety of Korean Baby Foods such as Snacks & Powdered Baby Formula
Occupying an area of 112㎡, the Korean pavilion will introduce 10 Korean baby food producers―such as Daesang, Samah International, and Winwin Fish―that plan to focus their marketing strategies on the excellent quality and high level of food safety of Korean baby food products: baby snacks, powdered baby formula, baby foods, and so on.
To facilitate Chinese buyers’ understanding of Korean baby foods, the MAFRA and aT will be handing out the Guidebook to Korean Infant Foods and Exporters.
A business lounge will be set up to ensure smooth communication between Chinese buyers and Korean baby food producers. What’s more, the aT will establish the “aT Collection Zone” booth inside the pavilion, which will display the flagship products of participating Korean companies.
The two agencies plan to attract visitors’ attention by holding a tasting event of Korean baby foods and organizing several other programs such as an iron man robot performance and quiz show about parenting. In addition, souvenirs―such as eco bags―featuring Korean symbols will be distributed to local visitors and Chinese buyers.
Inquiries Beijing aT Center (070-4617-7377, email@example.com)
Korean Baby Foods Charm the Chinese People
Powdered Baby Formula
Korean powdered baby formula has come to the attention of Chinese mothers because of its safety and high quality. The products come in a wide variety of types differentiated by price and age of the child. The quality of Korean powdered formula is good. The representative Korean powdered formula producers who have entered the Chinese market include Maeil Dairies and Namyang Dairy Products.
Maeil Dairies released the premium powdered milk product Maeil 金典名作 targeting wealthy Chinese families in 2009 and achieved USD 2 million in exports to China in just two years. The company has also released several special powdered formula products, such as formulas for premature babies. Maeil’s efforts are paying off with positive responses from Chinese consumers.
星倍能 by Namyang Dairy Products is known in the market as a premium powdered baby formula. Recently, the company succeeded in signing a contract with China’s second largest online food shopping mall JD.COM, and its products are now being actively sold online.
Korean rice snacks are generally produced using a puffing method in which high temperature and high pressure are applied in lieu of frying. This method allows the crunchiness, taste, and nutrition of the ingredients to be maintained while also making the snack low in calories.
Tteok-bbeong produced by Hanyang F&D is a perfect snack for babies whose teeth are just starting to develop.
Bebe Cook’s Rice Chips is a rice snack to which other ingredients―such as strawberries, anchovies, and cheese―have been added to give the chips more flavor. Another secret of the product’s popularity is the design of its packaging that looks like a fairy tale book.
Dried Fruit Chips
Dried fruit chips are a natural, wholesome food that has the texture of chips but retains the merits of the fruits―their taste and scent.
The strongest point of Abishag Fruit Chips produced by Hephzibah F&B is that the chips are thin and crunchy just like potato chips. The company uses a special manufacturing process called “low temperature drying” to produce them.
To demonstrate the reliability of its products’ quality, GL Bio Co. Ltd. makes Chips Joa with Korean fruits (apples, pears, strawberries, and satsumas) of such a high quality that they can be sold fresh and not with fallen or scratched fruits that are usually used for processing.
Frunack is produced by the Korean food company Jejufarmplus. The product received the title of “SIAL Innovation Product” at 2014 SIAL CHINA. Made with a distinctive technique known as “low temperature air drying,” Frunack garnered many other awards and honors as well. Thanks to the special manufacturing process, the fruit chips have a real fruit taste and color, fragrance, and chewy texture.
Korean Fish Sausages
Korean fish sausages have only recently started catching the eyes of Chinese buyers. The snacks are made of fish fillet and cheese and feature an attractive scent and chewiness. They are also low in calories. Owing to the abundant nutrition and high safety, Korean fish sausages have quickly become the snack of choice among young Chinese mothers. The products are now famous in China as a wholesome snack for babies and children.
The representative product is Da Li Tian Jiang (Korean name: Cheonhajangsa) 74 million Da Li Tian Jiang sausages (worth about USD 7 million) were sold in 2014, crowning the product as number one in the Chinese fish fillet sausage market. On the wings of this success, the producer has developed a number of variations in its product line that aid the growth and development of babies. Particularly popular among them are Da Li Tian Jiang for three- to six-year-olds and corn-flavored Da Li Tian Jiang (which use corn with a rich flavor).
Korean milk products (fresh milk and processed milk) are actively sold in major Chinese cities such as Beijing, Shanghai, and Qingdao. Since China is just a short distance from Korea, it can get a supply of high quality, fresh Korean milk products within three to four days of production.
Many Chinese consumers appreciate Korean milk products for their reliable quality, high food safety, and sophisticated design.
The most popular product is Banana Flavored Milk Drink produced by Binggrae. Thanks to the novelty of the concept (a combination of banana and milk) and its sweet taste, many Chinese people are infatuated with this milk drink.
Sterilized milk products (original, strawberry-flavored, and milk-chocolate-flavored) of Seoul Milk are actively supplied to Chinese online shopping channels―such as Yihaodian (1號店)―as well as large supermarkets. The response of Chinese consumers to the products is positive.
Yonsei Milk is sold at Chinese high-end supermarkets and department stores while milk of Nonghyup Moguchon is exported to the major Chinese dairy distributor New Hope Dairy (新希望乳業).
Korean beverages for children are garnering attention of Chinese mothers thanks to the products’ safety and high quality.
The biggest reason for the popularity of Korean baby beverages is their nutritional excellence. The products are made with colorful, organic, and pesticide-free fruits and vegetables. What’s more, they are free of artificial additives such as coloring and contain no sugar or salt.
The biggest factor of the popularity of Korean products with Chinese children is the design featuring cute characters, such as Pororo, Robocar Poli, and Cocomong.
The beverage for kids Pororo produced by Paldo is a hit in China. It is an aloe beverage offered in several different types: original, sugar-free, pomegranate, blueberry, etc.
Hyundai F&B’s flagship product is Robocar Poli Kids Beverage. Each package contains a character toy, making it more fun for children to drink the beverages.
Korean Government Helps Korean Baby Food Products Break into the Chinese Market
The MAFRA (Korean Ministry of Agriculture, Food and Rural Affairs) and aT (Korea Agro-Fisheries & Food Trade Corporation), in consideration of the huge potential of the Chinese baby food market, are pushing ahead with several initiatives designed to boost the export of Korean baby food products to China.
Raising Awareness of the Excellence of Korean Dairy Products.
To boost the export of Korean dairy products to the Chinese market, the Korean government is promoting Korean dairy products to local people by participating in major local trade fairs for baby products and organizing the K-Food Fair. It is also holding promotional events for Korean dairy products in major distributors of inland China.
Strengthening Online Promotion.
These days, many Chinese parents in their 20s and 30s tend to purchase baby food products through online shopping sites such as Tmall and Yihaodian. Given this trend, the Korean government has decided to support the advancement of Korean baby food products into the Chinese online market.
Developing Promising Infant Foods.
To differentiate Korean baby foods from other imported products, the Korean government is actively supporting the development of unique baby food products that have much potential. Such products include high-calcium noodles for infants, baby foods made with natural ingredients, beverages featuring cartoon characters (such as Pororo), infant snacks made with rice, nutritionally enhanced powdered baby formula, and many others.
Park Sung Eun firstname.lastname@example.org
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