Natural Ingredients, No Food Coloring or Preservatives, Prioritizing Safety… Winwin Fish
Korean baby food products have garnered attention in China and ASEAN thanks to the many advantages of the products such as high quality and safety. In the Korean domestic market, organic baby food products containing no artificial additives are recording brisk sales. Foreign buyers―especially the Chinese―are highly interested in newly released Korean baby food products.
Winwin Fish has begun actively introducing diverse convenience fish products made with Korean fish to the Korean organic market. Their products are receiving favorable responses not only at home but also from foreign buyers.
Use of Korean Ingredients as the First Priority
Located in Yangpyeong County of Gyeonggi Province, Winwin Fish was established in 2001 with the purpose of producing marine products that, in consideration of consumers’ health, are made with somewhat more expensive but environmentally friendly ingredients. For this reason, the company selected high quality domestic ingredients rather than cheaper imported ones. Kim Young-joon, the CEO of Winwin Fish, said, “I worked for Seoul Agro-fisheries and Food Corporation for a long time and was able to examine the market carefully. I realized that there are hardly any high quality products made with Korean fish. That is why I decided to found a company producing processed marine products with Korean fish.”
Winwin Fish products were able to enter major Korean organic stores (Hansalim, Chorocmaeul, I-coop, etc.) on the word-of-mouth that the product ingredients are carefully selected. Mr. Kim said, “Now, our products are distributed only through organic supermarkets. We were the first marine food company to enter the Hansalim stores.”
The First Convenience Baby Food to Be Made with Korean Fish
Winwin Fish initially made just simple processed marine products, but since 2010, it started producing baby foods. Mr. Kim said, “The high quality of the products went viral among mothers, and we received many inquiries about other products. That’s why we added new lines of products such as processed marine products for babies.”
Winwin Fish premium fish products for babies come in four varieties: stick cod fillet, mashed cod, mashed shrimp, and mashed crab. Consumers can start cooking the products as soon as they buy them, without having to wash and trim the fish. Mr. Kim said, “We gathered opinions of mothers, and it turned out that many mothers want to make meals for their babies using fish but they can’t because trimming fish is very difficult. In the case of working moms, they have no time to prepare food at home with hand-picked ingredients. That is why we developed these products.”
Fish is a food that is high in protein and fiber and low in calories. It also contains many essential nutrients, so it is good for children’s development. But trimming fish is a difficult job, which makes mothers reluctant to cook baby food with it.
Consideration of parent consumers was also an important factor in deciding the size of the product. Unskilled cooks often have difficulty making baby food, putting in too much or too little of the ingredients. As a result, the products of Winwin fish are convenient because they are offered in small packages of 80g (two pieces, 40g each)―good for one serving.
High food safety is another strong point of Winwin Fish products. Winwin Fish pays particular attention to hygiene. Thorough inspections are conducted at each step: in addition to a freshness check, foreign substance removal is carried out with metal and X-ray detectors during washing and dehydration. The company also applies the CIP (cleaning in place) system. What’s more, it has been designated as a “CLEAN Workplace” by the Korean government. The company’s hygienic facilities―air showers, filters for foreign matters, and so on―possess HACCP (hazard analysis and critical control point) certification.
All of the products are free of artificial additives, such as artificial colors, and contain no sugar or salt.
Attending Overseas Food Expos…Knocking on the Doors of Foreign Markets
With its competitive edge in product quality, Winwin Fish is gearing up for exports of its products―from frozen marine products (oysters, mussels, manila clams, and so on) to baby foods. Mr. Kim revealed, “Several Chinese buyers heard of the excellent taste and quality of our products, and they contacted us first―that’s how we turned our eyes to export.” Negotiations are underway with a Chinese buyer who specializes in distributing baby foods.
Winwin Fish is planning to advance to the Chinese market this year. To this end, the company is going to make the best use of promotional events, such as overseas exhibitions, so that awareness of the products is increased. Mr. Kim shared his plans, saying, “We will attend Mother- Infant-Child Products Fair 2016 this month and promote our products there. Later this year, we will participate more actively in sampling and promotional events overseas to introduce our baby products in other markets such as ASEAN.”
Inquiries Winwin Fish
Park Sung Eun firstname.lastname@example.org
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