Along with the popularity of the Korean culture wave, known as Hallyu, the Korean wave for food is coming to the fore. Yet Koreans cannot expect foreigners to buy just any kind of food under the banner of Korean cuisine. Only differentiated dishes and recipes can captivate the tastes of the foreign people. The same is true for the franchise brands that are knocking on the doors of the global market. <Korea AgraFood> would like to introduce you to the franchise brands of the food service industry that are doing their best to please the foreign palates with newly developed dishes. All of these brands are putting forth differentiated strategies for 2016.
Homibing Leading the Dessert Cafe Culture
Tel +82-2-571-1992 Fax +82-2-571-1955 Website www.homibing.co.kr
An aspiring leader in the dessert cafe culture, Homibing is coming into the limelight with the taste and quality of its dishes. Its name stands for delicious ice flakes. In Homibing cafes you can add strawberries, mangos, bananas, cheese cake, and other toppings to the soft and thinly sliced ice flakes that are reminiscent of snowflakes.
This unique feature has earned Homibing many fans and, in some cafes, the seats are occupied all the time, so customers have to wait in line to taste the ice flakes.
The popularity of the brand is based on thorough efforts to improve the menu based on feedback from consumers. The stores continue to use the high-quality ingredients they first used at the launching of the brand in Taiwan. While keeping those dishes whose popularity has been confirmed by steady sales, the composition of the menu changes in line with the current trends. Also, the marketing is conducted both online and offline.
The company is hoping to capture the tastes of consumers around the world step by step, with the US, China, and Japan as first markets it plans to advance into.
Haechoseom Shows Off Healthy Seafood Dishes
Tel +82-2-792-7812 Fax +82-2-792-7813 Website www.haewoori.net
Whenever people hear someone say “Let’s eat bossam,” the first thing that usually comes to mind is cabbage kimchi and boiled pork wrapped in greens. However, Haechoseom, a brand of Rawganic, Inc., ambitiously started up a franchise that specializes in a new kind of bossam. That is seafood bossam in which seaweed, deboned sliced raw fish, and boiled pork are wrapped in greens. The aim of Haechoseom is to serve healthy seafood dishes with natural local products and seafood in season.
The dish is indeed very healthy as each wrap offers balanced nutrition. To begin with, you can put in three kinds of seaweed in each wrap: costaria costata, hijikia, and gracilaria. Also on the plate are sliced raw fish, which is good for strengthening bones, and pork cheek meat, which is abundant in vitamin B and iron. Rawganic, Inc. is currently running eight restaurants in Korea and is preparing to open new ones at home and in China.
Goobne Chicken Gets Attention Overseas
Tel +82-2-2648-2005 Fax +82-2-2648-9458 Website www.goobne.co.kr
Renowned in Korea as an oven roasted chicken brand, Goobne Chicken has become a leader in the chicken industry by launching two big hits in a row: Goobne Original and Goobne Gochu Basasak. The second dish has an entirely new concept.
The biggest strength of the franchiser is that it directly supplies 100 percent Korean grown, unprocessed cooled chicken to its restaurants five times a week, so the restaurants use fresh meat throughout the year. Moreover, the brand continuously develops new dishes.
The company is aggressively advancing into the global market. In November 2014, Goobne Chicken opened the Tsim Sha Tsui store in Hong Kong, which in the first three months recorded USD$350,000 in sales. Following that success, new Goobne stores opened in the Wanda shopping mall in Panyu, Mongkok, and Zhuhai. The company is making efforts to communicate with its customers through Weibo and thereby attract more Chinese people in their 20s and 30s. In pursuit of the stability and expansion of the business in China, Goobne established the GN China Corporation and is getting ready to advance into major Chinese cities.
Chamimat Gamjatang Lets You Experience the Traditional Taste
Tel +82-31-974-2001 Fax +82-31-974-5008 Website www.chamimat.co.kr
Chamimat Gamjatang operates under the slogan of gentrification, popularization, and differentiation of pork back-bone stew (gamjatang in Korean). It is a traditional Korean family restaurant that offers a wide variety of dishes that can appeal to anyone irrespective of age or gender. The brand is trying to capitalize on the popularity of Hallyu and the increasing interest in Korean cuisine. Thus, Chamimat serves diverse healthy traditional Korean dishes in ttukbaegi (a traditional earthen pot) and stew saucepans.
The flagship dish, Chamimat Gamjatang, is a clean tasting stew made with chewy back-bone pork. Ripened Kimchi Gamjatang adds to the stew ripened kimchi, which makes the dish spicier and more savory. With Seafood Gamjatang, which is cooked with plentiful fresh seafood and pork back-bones, you can experience both the hot and spicy taste of gamjatang and the rich flavor of seafood.
Chamimat aspires to contribute to introducing Korean food culture overseas by advancing into foreign markets. It is using its infrastructure and 25 overseas stores to develop dishes that suit foreign palates.
Park Sung Eun firstname.lastname@example.org
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