Korean traditional culture and cuisine are receiving worldwide attention on the continuing high tide of Hallyu, also called the Korean Wave. In particular, the number of people looking for Korean food in Europe has increased this year, especially after several Korean dishes were introduced to Europeans at the Milano expo. Boosted by the growing interest, a stream of Korean restaurant franchises are going overseas. Let us find out more about the Korean restaurant franchise brands that came into the spotlight in the world market this year.
BonChon Chicken Stimulates the App- etites of American & Asian Consumers Alike
BonChon Inc Tel +82-53-526-9292 Fax +82-53-521-8822 www.bonchon.com
In the past few years, Korean-style fried chicken has been growing fast in the US, the home country of Kentucky Fried Chicken. At the center of the trend is BonChon Chicken, which opened its first overseas store in New York in 2006. One secret of the huge popularity of BonChon Chicken in the American market is in the characteristic crispiness of the dishes. Although all Korean-style fried chicken is crispy, the chicken served by BonChon is truly the cream of the crop. Through unremitting efforts to find the best way of frying chicken, the company was able to make it crispy outside yet soft and fresh inside. Another merit is the marvelous sauces including a sweet and salty soy sauce and a spicy sauce.
Boosted by the success in the US, BonChon Chicken has been revving up its efforts since 2010 to pioneer the Southeast Asian markets.
Bonchon runs over 40 franchisees in the Philippines and the franchiser actively enters the other Southeast Asian countries such as Indonesia, Singapore, and Thailand.
GUIGA Welcomes Visitors with Mouthwatering Grilled Meat
GAUPFC Tel +82-10-8823-2292 Fax +82-2-2062-5296 www.92ga.co.kr
GUIGA, a brand of the Korean foodservice company GAUPFC, is a network of restaurants specializing in the grilled samgyeopsal (pork belly) that is loved by all Koreans. The brand has been receiving continuing love from domestic consumers since 2006.
GUIGA offers about 20 grilled dishes. In the pork category, there are samgyeopsal, pork neck, skirtmeat, and spareribs. In the beef category, one can find prime ribs and bottom sirloin triangle. Since GUIGA was originally a samgyeopsal restaurant, its grilled samgyeopsal is the most popular entry on the menu. In addition to the signature dish, grilled skirtmeat and spareribs are also enjoyed by many. The raw samgyeopsal used for the grilled dishes is selected through a thorough examination process, so that consumers can enjoy the freshest meat. The skirtmeat undergoes a patented process that makes the meat more flavorful. As for the grilled spareribs entry, it is upgraded in terms of its taste and quality using a marinade made with natural ingredients.
From last year, the pork franchise, which currently runs about 100 stores in Korea, has been preparing for overseas expansion based on the stable settlement of the brand name at home and the accumulated knowhow.
Bentorang Serves Homemade Lunch Boxes Filled with Sincerity
VSCOMPANY, Inc. Tel +82-2-6010-0098 Fax +82-2-6499-1087 www.bentorang.com
Bentorang is a new-concept cafe-type packed meal provider that was born through a daring combination of Japanese-style bento (lunch box or packed meal) and fusion food. The company offers about 40 types of meal boxes including Japanese-style fusion foods such as char siu (barbecued marinated pork) and black pepper chicken. There are also various Korean dishes such as tteokgalbi (grilled short rib patty) and bibimbap (cooked rice mixed with assorted vegetables and beef). On top of that, various meat and seafood boxes are served in accordance with the individual tastes of customers. Each box is made with great care and effort in an open kitchen almost concurrently with an order being made. With this policy, the brand has earned the trust of many consumers.
In addition, unlike other lunch box providers who pack dishes in styrofoam or simple plastic boxes, Bentorang puts dishes in wooden containers so that consumers can enjoy safe meals served in a unique packaging. Starting with the Chinese market in 2013, Bentorang has been enthusiastically carrying out its plan for overseas expansion. This year, the lunch box provider concluded a contract with a Singaporean company to open a store in Singapore.
Sweet Monster Offers a Feast of Sweetness
SWEETMONSTER Co., Ltd. Tel +82-31-904-9233 Fax +82-2-6499-9233 www.sweetmonster.co.kr
weet Monster is an original brand of popcorn ice-cream, which is popcorn garnished on top of ice cream. The franchise creates its vibe based on a concept of American festivals. This is to provide visitors with an opportunity to have their sweet and happy dreams come true. Sweet Monster serves various ice cream products that are made by applying regular festival items such as popcorn, milkshake, and cotton candy to a base of homemade ice cream. The latter is made with natural ingredients and was developed by a chef who graduated from a famous French culinary school. The main entries include mixed ice cream flavors such as Apple Pie, Vanillawake, Cookie Mountain, and Caramel Macchiato. In addition there are some popcorn ice creams such as Mix Monster, Caramel Monster, Milk Monster, Choco Monster, and Strawberry Monster. Among the various entries, the hottest item is Mix Monster in which various types of sweet and salty popcorns decorate the top of the ice cream. Sweet Monster is making efforts to reach out to more consumers in the world by expanding its business to China, Indonesia, Vietnam, Malaysia, and other countries.
Park Sung Eun email@example.com
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