All Day Brunch Cafe
The cafe cen‘a’cle
For Koreans, just a few years, coffee shop generally meant the global coffee franchise brands such as Starbucks and Coffee Bean. However, coffee shops have become familiar places in daily life and now the number of Korean style coffee franchise brands are increasing. That’s why Korean franchise brands are addressing the strongholds of the global ones.
Based on the popularity of Hallyu (Korean culture wave), Korean coffee franchisers are launching forth to enter the global market. Ond of them is “The cafe cen‘a’cle”, established in 2011 with a brunch cafe concept.
Vintage Style Interior…Creates a Comfortable Atmosphere
What did the artists’ attics look like in La Boheme of Giacomo Puccini? The beginnings of The cafe cen‘a’cle grew from this imagination. The cafe cen‘a’cle came out of the popular modern styled coffee shop of that time and the coffee franchiser made its vintage styled interior space with the passion and freedom of the Bohemian motif. The word “cen‘a’cle” means like-minded writers and artists.
Consumers who felt fed up with the standardized interior of coffee shops responded well to the unique interior of the coffee franchiser. After four years, since first opening its franchisee in April of 2011, The cafe cen‘a’cle is now running 60 franchisees in Korea
Mr. Yoo Jun-ho, a section chief of the franchise business headquarters of The cafe cen‘a’cle, says “To create a comfortable atmosphere, we make our cafe interior like the Bohemian styled attic where customers can lie and rest. Our differentiated atmosphere is receiving a favorable evaluation from customers.”
However, not all franchisees of The cafe cen‘a’cle have the same concept. Mr. Yoo Jun-ho explains, “We consider the region from various angles before the open of the franchisee and we give variety to the interior style of our franchisee according to the regional character.”
Directly Runs a Coffee-Roasting Factory…Serves High-quality Coffee to Customers
The most important thing of coffee shop is the coffee’s taste. To serve the high-quality coffee, The cafe cen‘a’cle established its coffee-roasting factory, which has Korea’s best coffee bean storage facility as well as Korea’s best coffee-roasting facility. In the coffee-roasting factory, coffee experts manage green coffee beans according to complicated standards. They only serve customers high-quality coffee made of very fresh coffee beans.
Mr. Yoo Jun-ho says, “Our coffee-roasting factory can produce 25 tons of coffee beans every month. The cafe cen‘a’cle supplies roasted coffee beans to other Korean coffee franchisers as well as our franchisees.”
The cafe cen‘a’cle is serving 20 types of coffees―such as espresso and Americano―using its direct coffee-roasting factory. Among the coffees, Americano and Cenaccino (a mix of ice and coffee) are especially popular with consumers.
Brunch that the Patissier and Chef Cook Directly
The cafe cen‘a’cle has a good coffee taste, but the strongest point of the coffee franchiser is its brunch menu, which people can enjoy eating from all day. In general, many coffee franchisers don’t make their bakery items, but just cook frozen bakery products supplied from a bakery manufacturing company. The cafe cen‘a’cle is supplying bakery products that its own patissiers and chefs knead everyday in the franchisees.
The cafe cen‘a’cle is serving customers 20 types of brunch menu items―sandwiches, toast, bread pudding, and so on. Among the brunch items, Cen‘a’cle Pancake (a pancake topped with banana, sausage, salad, and scrambled eggs) and Cheese Bread Pudding (soft bread topped with mozzarella cheese, cheddar cheese, and bacon) are receiving the best responses from customers.
The cafe cen‘a’cle is also serving a variety of bingsu (ice flakes with syrup). Bingsu used to mostly be known as a dessert for the summertime, but nowadays many Korean people often enjoy eating bingsu in all seasons. The bingsu of The cafe cen‘a’cle are basically made of soft ice flakes and various ingredients―fruits, ice cream, red beans, and so on. The coffee franchiser is serving 15 types of bingsu in consideration of the taste buds of customers. Among the bingsu, the most popular with customers is the Injeolmi Pat-Bingsu (ice flakes generously topped with powdered soybeans, red beans, and injeolmi―Korean traditional rice cake made from the glutinous rice and coated with bean flour). Mr. Yoo Jun-ho, says “The cafe cen‘a’cle has developed about 300 types of items, which is much more than the number of items sold at our franchisees. We are serving differentiated items―including beverages, brunch dishes, and bingsu―to customers according to the characteristics of each franchisee.
Accelerated Entrance into the Global Market…Running Four Chinese Franchisees
The cafe cen‘a’cle organized its overseas business team last year after preparing to enter the global market in 2012. The coffee franchiser is implementing the marketing strategies such as PPL (Product Placement Advertisement) and targeting Asian countries where the local people are highly interested in Hallyu (Korean culture wave). Thanks to the efforts, The cafe cen‘a’cle opened four franchisees in China.
Mr. Yoo Jun-ho emphasizes, “Our foreign franchisees also have different menu items, just like the Korean franchisees, according to the taste buds of foreign customers. The cafe cen‘a’cle will knock on the doors of Asian markets―such as Malaysia and Singapore―through the acquisition of halal certification and the participation in foreign food fairs.”
Inquiries The cafe cen‘a’cle
Park Sung Eun firstname.lastname@example.org
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