Rice Powder Keeps The Fried
The interest in Korean cuisine continues to increase among foreigners thanks to the popularity abroad of Korean culture and Korean dramas. On the wings of the huge success in the Asian region of the Korean drama My Love from the Star (broadcast from the end of 2013 into the early part of last year), the chi-maek that the leading actress of the drama enjoyed eating has received the attention of many Asian people.
Chi-maek is a compound word formed from chi (fried chicken) and maekju (beer). Simply said, the word refers to the unique food custom of Koreans enjoying fried chicken and beer.
Eating fried chicken is now a common eating-out custom for the Koreans. It’s easy to see many fried chicken franchisees on certain busy streets in Korea. What’s more, there is a keen competition among the Korean fried chicken franchisees. This competitive world means that only those with a strong point that captivates the taste buds of consumers can survive.
Established in 2008, PUDAGI is a Korean-style fried chicken franchiser that is captivating the taste buds of consumers with its unique menu.
Runs 32 Franchisees in Korea
PUDAGI is the brand of Mr. Yoon Tae-kyoung, the president of PUDAGI. He has had a long career and possesses much know-how in the Korean food franchise industry. PUDAGI refers to the sound of chickens flapping their wings. There were already a lot of fried chicken franchise chains in Korea when Mr. Yoon started the fried chicken franchise chain business, but he had confidence that a differentiated fried chicken menu had great potential for success.
Mr. Yoon said, “Korean fried chicken goes well with beer. It’s popular for enjoying eating out with the whole family in the early evening. It also matches well with alcoholic beverages as an accompaniment from the early evening into the late night. Fried chicken is a familiar dish for Korean people. When I started the PUDAGI franchise business, I tried to find ways―the dishes, the atmosphere―to differentiate ourselves from the competition.”
Thanks to a good response among consumers, PUDAGI is running 32 franchisees in Korea.
Serves Over 10 Chicken Dishes including Baked Chicken and Fried Chicken
PUDAGI serves over 10 types of chicken dishes including fried chicken, seasoned fried chicken, boned fried chicken, baked chicken, and so on. Among these chicken dishes, baked chicken is the most popular one among consumers. Baked chicken comes in various flavors: Original Baked Chicken (baked chicken with a spicy sauce), Rice Baked Chicken (baked chicken with a spicy sauce and rice powder), Cream Sauce Baked Chicken (boned baked chicken with a cream sauce and potato wedges), and so on. Among the baked chicken dishes, Rice Baked Chicken is the best on the menu.
Mr. Yoon introduced it saying, “Generally, baked chicken has less crispness than fried chicken. Our rice baked chicken has a similar texture as fried chicken because we add a special powder made of rice powder and grains, but rice baked chicken is more wholesome than chicken fried in oil.”
Variety of Side Dishes and Beers from All Around the World in One Place
PUDAGI serves over 20 types of side dishes such as Gorgonzola Pizza with extra cheese, Spooning Pizza (pizza eaten out of a frying pan with a spoon), assorted sausages, cheese sausages, salads, and so on.
PUDAGI also serves beers ranging from draft beer to beers from all around the world. The franchiser attracts people who love to drink. Mr. Yoon said, “PUDAGI is an interesting place to enjoy eating various dishes and drinking many different types of beers from around the world. We create a comfortable atmosphere like a coffee bar, so customers can easily enjoy eating delicious chicken and other dishes.”
Plans to Advance into Foreign Regions such as Southeast Asia
Based on the accumulated know-how of stably running franchisees in Korea, the franchiser has begun preparing to advance overseas. The franchiser has started research and analysis to advance into foreign markets. It made efforts to promote the PUDAGI brand last year through participation in foreign franchise fairs.
Mr. Yoon emphasized, “I’m sure that Korean fried chicken is the most delicious among the fried chicken from all around the world. This is because many Korean chicken franchisers have steadily developed the taste of fried chicken. With only the differentiated taste and advantage of PUDAGI, we will actively carve out a space in the foreign market.
Fresh Salad Recommended by The President of PUDAGI
Mr. Yoon recommended a fresh salad as a well-matched side dish for fried chicken. PUDAGI prepares a variety of salad dishes such as chicken breast salad, Cajun chicken salad, cletvelle cheese salad, smoked salmon salad, and so on. Among the salad dishes, the Cajun chicken salad is the most popular among consumers. Cajun chicken is the harmony of fresh salad vegetables and smooth chicken breasts. Mr. Yoon explained, “Our salad dish matches the fried chicken dish well, but it is also a good for accompaniment for a drink. So, a salad dish is popular among customers.”
Park Sung Eun firstname.lastname@example.org
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