Various Types of Grilled Meat Including Samgyeopsal
A Great Dining Place for the Whole Family
In today’s world, the trends―fashion, culture, food culture―change rapidly. The same is true for the food franchise industry. Some franchises that had many customers just a few months ago are now empty and the other way around. However, there are also businesses that do well for a long time and get incessant inquiries about opening a new franchisee. Due to the never ending popularity of samgyeopsal-gui (grilled pork belly) among Koreans, the enterprises that serve the dish usually fall in the latter category. GUIGA is an original samgyeopsal-gui franchiser run by gAUPFC. Since it was established in 2006, its restaurants have been enjoying continuous popularity.
First Franchisee Opened in 2006…Steady Growth for Nine Years
There are many samgyeopsal-gui restaurants all around Korea and the competition among them is fierce. It is through this competition that GUIGA has been able to steadily expand the number of its franchisees and continue to grow for nine years. Mr. Kim Hoo-kyeong, a manager in the overseas business division of GUIGA, says, “It is not easy to run a food franchise company with the same brand for over nine years. I think our franchisees are doing well because we supply good quality meat.”
Directly Managing a Meat Processing Center and Distribution Center…Excellent Quality Meat
GUIGA receives the supply of high quality pork from Korean brands that are recognized for the taste and food safety of their meat. Experts trim the meat and process it at a processing center directly managed by GUIGA. The franchisees of GUIGA get the meat prepackaged and there is no need for additional trimming. The meat arrives fresh every day through the delivery system also directly operated by GUIGA.
Mr. Kim says, “There are few fran- chisers in Korea that manage a meat processing center by themselves. If we discover defects in the meat during trimming and processing, we instantly return it to the producers. Thanks to this policy, we can provide good quality meat to our customers at all times.”
GUIGA also gives its franchisees the ingredients for side dishes such as jjigae (stew) and naengmyeon (buckwheat noodles). So whatever franchisee the customer visits, the taste of the side dishes is the same as in other GUIGA restaurants.
Serves 20 Types of Grilled Meat Dishes Including Samgyeopsal-gui
GUIGA restaurants offer some 20 types of grilled meat dishes. The pork ones include samgyeopsal-gui, moksal-gui (pork neck), galmaegisal-gui (skirtmeat), dwaegi-galbi-gui (spareribs), etc. For beef, there is galbisal-gui (beef ribs), kkotsal-gui (bottom sirloin triangle), and others. Among the grilled meat dishes of GUIGA, samgyeopsal-gui is the most popular. Galmaegisal-gui and dwaegi-galbi-gui also receive a good response.
The freshness of GUIGA’s samgyeopsal is ensured through thorough quality control. The meat tastes savory thanks to a unique, patented processing method.
Mr. Kim explains, “Since galmaegisal pieces are quite thick, their inner part is often undercooked while the outside burns during grilling. GUIGA makes fine holes in the meat pieces so that seasonings permeate well and the meat grills well.”
For dwaegi-galbi-gui, the company uses natural seasonings that make the dish better than common dwaegi-galbi-gui in taste and quality.
Mr. Kim adds, “GUIGA operates a research and development laboratory where we conduct studies of ingredients to develop new meat dishes and improve the existing ones.”
Plans to Advance Overseas
GUIGA is running 90 franchisees in Korea. With the brand name firmly established in Korea and based on the accumulated knowhow, the franchiser started preparing to advance overseas last year. Its primary focus is on China because the country has a large food franchise market and Korean cuisine is popular there. GUIGA participated in a franchise fair held last April in Guangzhou and is constantly receiving inquiries about opening franchisees in China.
Mr. Kim emphasizes, “We will continue participating in overseas franchise fairs to raise awareness of our brand. GUIGA plans to promote the original taste of Korean grilled meat dishes to foreign customers in our franchisees overseas.”
Side Dishes to Go with Grilled Meat
GUIGA serves a variety of side dishes―doenjang-jjigae (soybean paste stew), gyeran-jjim (steamed egg), guksu (Korean noodles), and many more. Among its side dishes, Fries & Kimchi-jjigae is the most popular among customers. It is a selection of four different dishes served in one bowl: kimchi-jjigae (kimchi stew), a sunny side up egg, deodeok-gui (grilled deodeok, which is a type of root), and beoseot-gui (grilled mushroom). Mr. Kim highlighted one more unique feature of GUIGA restaurants, “Each table has two roasters, so customers can grill the meat and side dishes at the same time but on different roasters."
Park Sung Eun firstname.lastname@example.org
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