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bubble pong, First Korean Bubble Tea Brand

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25 Bubble Teas Featuring Unique Korean Flavors such as Sweet Potato and Yogurt

 

The root of cassava, a plant cultivated in tropical and subtropical regions, is 20 to 30 percent starch. The starch is made into tapioca by rinsing it with water, sifting out the deposit, and letting it dry.
The tapioca can then be made into tapioca pearls―grains with a diameter of three to five millimeters. They are formed by putting processed tapioca starch in a fabric pocket and shaking it. The tea that contains tapioca pearls is called bubble tea. In addition to tea and tapioca pearls, it often has milk and assorted toppings. Bubble tea was first developed in Taiwan in the 1980s and from there spread in the 1990s to Southeast Asia, Australia, and North America. It is named after the shape of the tapioca pearls that look like bubbles in the infused tea.

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Launched in 2011, bubble pong Now Operates 40 Franchisees in Korea


Bubble tea reached Korea around 2010. It now enjoys a growing popularity as a diet food that is chewy and very satiating. Online sales of bubble tea in Korea have also been increasing in the last few years. One famous internet shopping mall, for example, recorded a whopping 343 percent growth rate in the category of bubble tea last year alone.
bubble pong is the first Korean franchise to specialize in bubble tea. It was created in 2011 with the idea of helping Koreans enjoy the globally popular bubble tea. Ms. Shin Song-hwa, CEO of bubble pong, says, “bubble pong runs about 40 franchisees in Korea. It serves a variety of bubble teas that suit the tastes of Koreans, so the bubble tea of bubble pong is different from the products offered by Taiwanese and Canadian brands in that we offer unique Korean flavors.”

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Producing Its Own Tapioca Pearls


The biggest merit of bubble pong is the use of raw ingredients whose food safety has been verified. Unlike the majority of food companies that sell bubble tea, bubble pong does not import tapioca pearls. The company made efforts to develop its own tapioca pearls from 2013 and succeeded in producing preservative-free tapioca pearls at its hygienic facilities.
All the teas offered in bubble pong stores use those pearls, so they are highly reliable in terms of food safety. Ms. Shin explained that unsold leftover tapioca pearls are generally discarded, but the tapioca pearls produced by bubble pong can be made into one-cupful servings. This means in-house production of tapioca pearls contributes to the more efficient management of the enterprise.
Another noticeable feature of bubble pong is that its research and development (R&D) team is making continuous efforts to develop recipes suitable for the tastes of Koreans and the company regularly expands its menu with the new types of bubble tea. Currently, bubble pong offers as many as 25 bubble tea variations. These include taro (tropical plant), chocolate, coffee, royal milk, oolong, earl grey, and other basic types. There are also sweet potato, yogurt, cookie and cream, white chocolate, rich, caramel, red bean, and other kinds of smoothie-type bubble teas. Customers can therefore enjoy and choose from a great number of options.
Ms. Shin says with pride, “Many smoothie-type bubble teas sold by other brands originate from the ones developed by bubble pong. But bubble pong remains the only place where you can enjoy the bubble tea rich in the pulp of various fruits such as peach, strawberry, and blueberry.”
In addition to bubble tea, bubble pong offers fresh fruit juices―including strawberry, mango, blueberry, and kiwi juice―and regular teas such as oolong tea.

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Participating in Exhibitions in Korea and Abroad and Preparing for Expansion Overseas


With the success of operating a franchise enterprise in Korea under its belt, bubble pong is gearing up to expand to foreign countries. The endeavor is said to have a great potential because bubble pong stores in Korea already attract a large number of foreigners. The company has also received many inquiries from China about opening a bubble pong franchise there. Ms. Shin aims to run the first overseas store in a Southeast Asian country where bubble tea is very common. She revealed that her aspiration is to first reach the people in the Southeast Asian region with the unique teas of bubble pong that are different from the products offered by Taiwanese brands. To this end, bubble pong is actively promoting the Korean-style bubble tea at international exhibitions held at home and abroad.

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Additional Information

 

Pastry Waffles Offered Only by bubble pong

 

The pastry waffle is a dessert developed by bubble pong. It uses pastry dough and adzuki bean paste filling, so it is soft and crunchy at the same time.
Ms. Shin says, “We have applied for a patent for the pastry waffle and plan to introduce another type with an apple filling.”


 

Inquiries    bubble pong          
Tel   +82-2-333-0805          
Fax   +82-2-3144-8586          
Website    www.bubblepong.com                   

Park Sung Eun  parkse@agrinet.co.kr

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