Korean Style BBQ Restaurant…
Various Grilled Meat Dishes Served in One Place
Grilled meat dishes―samgyeopsal (grilled pork belly), dwaeji-galbi-gui (grilled spareribs), so-galbi-gui (grilled beef ribs), and so on―are among the Koreans’ favorites.
Thanks to the exposure of these dishes in Korean movies and TV dramas, a visit to a grilled meat restaurant has become one of the musts for foreign tourists coming to Korea. In the past, foreigners would go to a high-end restaurant to try bulgogi (thin slices of beef marinated in a soy sauce) or galbi-gui, but these days they come to casual restaurants frequented by Koreans on a regular basis. The franchise enterprise Dalin Galmaegi, which offers its customers grilled meat dishes such as galmaegisal (skirt meat) in a casual, easy-going atmosphere, is run by M&H Universal Co., Ltd.
Opened in 2010…Now Operating Over 100 Restaurants in Korea Alone
Dalin Galmaegi was launched in 2010. The number of its franchise restaurants in the domestic market has now grown to over 100. Given that there are grilled meat restaurants on every corner in Korea, the success of Dalin Galmeagi is truly remarkable. And it means that the enterprise has won the hearts of many Koreans with the taste of its dishes and its service.
As reflected in its title, Dalin Galmaegi specializes in galmaegisal (skirt meat). It is the cut of pork between the diaphragm and liver. It is low in fat and pleasantly chewy. In recent years, the number of grilled skirt meat restaurants in Korea has been steadily growing. Dalin Galmaegi has also contributed to the popularization of grilled skirt meat.
Mr. Sim Jea-bum, President of M&H Universal Co., Ltd., introduces the franchise: “Dalin Galmaegi has many strong points including reasonable prices and the best quality skirt meat and other cuts of meat. Our stores in Korea mostly use the Korean ingredients―meat and vegetables.”
Serving a Variety of Seasoned and Unseasoned Meat Dishes
Dalin Galmaegi serves various types of skirt meat dishes―from those marinated in natural seasonings to simple, unseasoned skirt meat. Skirt Meat Seasoned in Rib Sauce, for example, uses soy sauce mixed with the restaurant’s original sauce.
The meat is savory and tender. Garlic Skirt Meat is popular among fans of garlic. Hot Skirt Meat made with gochujang (red pepper paste) is recommended to the lovers of spicy dishes.
The menu also includes many other types of delicious, high-quality grilled meat dishes: juicy samgyeopsal-gui, miso-samgyeopsal-gui (with Korean soybean paste doenjang, a representative traditional sauce), dwaji-wang-galbi-gui (with the seasoning of soy sauce and fruits), and so-galbisal-gui (grilled beef ribs). Egg-crust (egg dish cooked on the edges of a hot plate), mushrooms, and kimchi are served to all customers who order grilled meat dishes.
Mr. Sim Jea-bum says, “To satisfy all customers of Dalin Galmaegi, the cookery department in the head office is working hard on developing new dishes and improving the existing menu.”
Advance into China in 2013…Operating Five Restaurants Overseas
The taste and quality of Dalin Galmaegi went viral and even reached foreign countries. The company opened its first overseas restaurant in Shanghai, China. Thanks to the popularity of Hallyu (Korean culture wave), the Shanghai franchisee came into the spotlight among local consumers as soon as it was opened. In less than a year, Dalin Galmaegi launched its second restaurant in Shanghai.
Mr. Sim explains, “Since many foreigners are still unfamiliar with skirt meat, we are promoting Dalin Galmaegi overseas under the concept of a Korean BBQ restaurant. The response has been good and we are now operating five overseas restaurants―in Shenzhen, Hong Kong, and other areas.” The menu of franchisees abroad is the same as in Korea, but it also includes other popular Korean dishes―jeon (pan fries), topokki (stir-fried rice cake), bibimbap (rice mixed with vegetables and beef) and special cuts of meat such as so-daechang-gui (grilled gut of beef)―so that foreign customers can try various Korean dishes in one place.
Mr. Sim emphasizes, “Our foreign restaurants use local meat, but we make it a rule to apply only Korean sauces, the key to the taste of Korean dishes. In this way, foreign customers can experience the real taste of Korean dishes even in overseas franchisees. We are preparing to advance into the US and we’ll make efforts to enter many other markets as well.”
Yangpang Chicken is a fried chicken franchise brand operated by the same company, M&H Universal Co., Ltd.
The chicken franchise was established in 2012. Its flagship is dak-gangjeong―a dish made of fried boneless chicken in a sweet and spicy sauce. Of course, the Yangpang Chicken restaurants also offer the Korean style fried chicken that is so popular among foreign people.
Thanks to ripening in 17 natural seasonings including onion, the chicken of Yangpang Chicken is very tender.
Yangpang Chicken has an overseas franchise restaurant in Shanghai and is preparing to enlarge the number of stores abroad along with Dalin Galmaegi.
Inquiries M&H Universal Co., Ltd.
Park Sung Eun firstname.lastname@example.org
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