Addition of Honey Reduces
the Pungent Taste
Supplied in Tube Packages
as an In-flight Food to Five Foreign Airline Companies
Tourists and buyers who use Korean airlines such as Korean Air an Asiana have probably tasted bibimbap (rice topped with sauteed beef and vegetables) as an in-flight meal at least once. Bibimbap is made of lots of vegetables, beef, and the traditional Korean sauce gochujang (red pepper paste). The sauce is particularly important because it adjusts the taste and spiciness of the dish. Interestingly, gochujang used for in-flight bibimbap is less spicy, so that anyone, regardless of cultural background and age, can enjoy it. The key is in the sauce. The only slightly hot gochujang sauce is produced and supplied to airlines by Yeongwol Agricultural Cooperative (YAC) located in Yeongwol County (of Gangwon Province).
Good for Bibimbap and Stir-Fried Dishes
Gochujang is a traditional Korean fermented food. It is made of rice powder, red pepper powder, barley malt, fermented soybean powder, and salt. The sauce is very nutritious and has a spicy taste that stimulates the appetite and promotes digestion. Gochujang is widely used in Korean cuisine - for jjigae (stews), guk (soups), jorim (boiled food), gui (roasted food), and so on.
But the gochujang produced by YAC for airlines is somewhat different from common gochujang products. It is made with honey instead of barley malt. That is why it tastes sweeter than other Korean gochujang products. It is therefore particularly good for bibimbap, stir-fried foods, and seasoned vegetable dishes.
Mr. Yu Gil-sang, a section chief of the YAC processed food factory, introduces the product, “Because honey mitigates the spicy taste of red pepper, most people, including children and foreigners who are not used to eating spicy foods, can enjoy our honey gochujang.”
Using the Best Quality Red Pepper Powder and 100-percent Korean Honey
The production of honey gochujang is based on the knowhow that YAC has accumulated since it started making gochujang products in 1994. The sauce uses high quality agri-products produced in Yeongwol County. The main ingredient, red pepper powder, is YAC’s in-house pure red pepper powder. It receives good evaluations for both taste and food safety. Mr. Yu explains, “The red pepper we use to make red pepper powder is also produced in Yeongwol County. Local red pepper has a firm texture because of a wide daily temperature range. It also has a high nutritional value. In addition, we use only Korean honey gathered from the trees and flowers in Yeongwol mountainous areas.”
The Honey Gochujang People around the World Enjoy in the Skies
Along with Korean airline companies - Korean Air and Asiana - YAC honey gochujang is supplied as an in-flight food to five foreign airlines (Singapore Airlines, Turkish Airlines, Emirates Airlines, Lufthansa, and Air France). Some foreign buyers who tried YAC honey gochujang on an airplane gave it favorable comments and exports of the product to foreign airlines ensued. Mr. Yu says, “Now honey gochujang is mainly exported in small-sized tube packages 15g each. We are trying to break into the Chinese market where we will make efforts to distribute our product in various sizes - from 500g to 900g packages.”
YAC’s Other Export Products
Established in 1969, YAC started to process red pepper powder in 1993. It is now producing over 50 types of processed foods including gochujang, doenjang (soybean paste), ganjang (soy sauce), honey, glutinous rice flour, and hardtack. Among them, red pepper powder, glutinous rice flour, and hardtack are exported to the US and receive a good response from Korean Americans. All these processed foods are made with agri-products produced in Yeongwol County. Hardtack, for example, is made with Korean wheat, corn, and beans. They make it taste less sweet but add a nice scent and crispiness.
Inquiries Yeongwol Agricultural Cooperative
Park Sung Eun email@example.com
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