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Delicious Pinetopia Apples Grown in Abundant Sunlight

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Actively Exported to Vietnam, Indonesia, Taiwan, Hong Kong, and Russia
Overseas Consumers Love the Apples’ Sweetness and Crunchy Taste

What do these people have in common? Snow White, Isaac Newton, and Steve Jobs. The answer is apples!
With a growing trend for a healthy lifestyle around the world, interest in healthy food is higher than ever. To follow the trend, many people are turning to sweet and convenient-to-eat fruits. And apples are probably among the most popular super-healthy fruits.
Apples are grown everywhere in Korea, so they are the most common fruit in the country. Bonghwa County (in North Gyeongsang province) produces apples under the brand name Pinetopia. Their products are widely recognized as top quality apples and sell well on the domestic and foreign markets.

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Large Temperature Range, Plenty of Sunshine…Good Place to Cultivate Apples

Bonghwa County Administration Controls the Safety of Pinetopia
Bonghwa County is located between the Taebaek and Sobaek Mountains. It is an area famous for extensive forests, clean air, and water. The secret of the high quality of Pinetopia is the local climate: the area is a hinterland getting little rain, plenty of sunshine, and a large daily temperature range (15℃). The apples cultivated there have a high sugar content, vivid red color, and firm texture. They are rich in vitamin C, potassium, and anthocyanin; which is good for skin lightening and preventing cancer and aging.

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What’s more, Bonghwa County Administration pays particular attention to the safeness of Pinetopia. To cultivate the apples of the top quality, the staff regularly visit local apple farms and provide farmers with safe agricultural chemicals. Only these safe chemicals are used in the cultivation of the apples. Bonghwa County also cooperates with experts in apple growth to provide farmers with the newest information about cultivation techniques.
Pinetopia is exported to the ASEAN countries. Consumers in Vietnam, Indonesia, and Taiwan can purchase Pinetopia apples in big supermarkets and department stores. They can choose between small packages (six apples wrapped in a plastic bag) and large-sized packages (5kg, 10kg, and bulk).

Mini Interview
Kim Jin-ho    President of Dewon Export Corporation

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I’ll do my best to produce more delicious,
vivid red apples for ASEAN consumers.

Dewon Export Corporation is one of the apple farm corporations in Bonghwa County. About half of the Pinetopia sold overseas has been exported through Dewon Export Corporation.
Kim Jin-ho, the president of the company, says about the strong leverage Dewon Export Corporation has: “Among the Bonghwa County farmlands, we choose for apple cultivation only the alpine areas located at an altitude of 400 meters.”
Mr. Kim founded Dewon Export Corporation in 2009 and immediately started exports to Taipei, Taiwan. He built a reputation for producing outstanding Pinetopia and expanded export markets further to Singapore, Vietnam, and Indonesia. This year, he broke into the Hong Kong market. Over 25 tons of Pinetopia were exported there in March.
Now he does his best to produce even better apples for consumers.
Mr. Kim said, “I am very busy these days installing reflecting plates at the bottom of apple trees. It helps to produce redder apples. And I’m doing my best to deliver fresher and sweeter apples to ASEAN consumers.”


Plus Information
Ready-to-eat Pinetopia!
Washed Pinetopia Apples Are Exported to Russia
Russian consumers started eating delicious Pinetopia apples from this year. Bonghwa APC of Daegu-Gyeongbuk Neunggeum Nonghyup, one of the apple farm corporations in Bonghwa County, shipped 4.2 tons of Pinetopia to Russia last February. Overall, 22.6 tons of Pinetopia were exported to Russia between February and March. Each apple in these shipments has been washed and individually packed. In Korea, ready-to-eat Pinetopia is so popular that many Koreans regularly buy them as snacks. But this is the first time washed apples were exported from Korea overseas. In Russia, ready-to-eat Pinetopia is receiving praise for the convenience.   

Inquiries   Dewon Export Corporation     Tel   +82-54-672-5858     Fax   +82-54-672-0014      E-mail   dw5858@daum.net                   

Park Sung Eun  parkse@agrinet.co.kr

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