상단여백
HOME News Trend
Grown on Gold, Golden Agri-foods

kfood-5.jpg

Golden Fruits and Golden Rice Are Popular As Gifts
with Koreans despite the High Price

Gold has had a great value across the ages and continents. Since olden ages, gold has been a symbol of power and wealth, and, due to its unchanging nature, also stands for eternity. What’s more, gold is believed to be good for the health. In the West, gold has been used as a medicine for rheumarthritis and a cure for the liver since the 19th century. In the East, gold also has been widely used as an ingredient in oriental medicine.

Gold Marketing Is Hot in Korea


In Korea, high-end department stores and big supermarkets have been actively implementing marketing using gold for the past two or three years. Such efforts also include marketing the agri-products that contain gold. Despite the high price of the golden agri-products, rather many Koreans purchase them because of their exclusive image and healthy functional effects, or out of curiosity. Usually released on the market ahead of traditional Korean holidays such as Seol (lunar New Year) and Chuseok (Korean thanksgiving day), golden fruit gift sets easily sell out within a couple of days. Golden Rice costs more than ten times as much as regular rice, but it is also a hit as a holiday gift. 

Golden Agri-products Use Gold Organic Compounds Cultivation Technique…Contain Pure Gold


Most golden agri-foods on the Korean market are not just slick marketing. They are healthy functional foods made using the gold organic compounds cultivation technique. The technique is based on the golden colloidal solution. The solvent, 99.99 percent pure gold, is cut 5nm thin (1 nanometer is one billionth of a meter) using electrolysis and dissolved in specially-distilled water. Then, the golden solvent is sprayed on agri-products. In other words, golden agri-products absorb a golden solvent through their roots and golden minerals soak through the agri-products naturally. This technique was developed in 2007 by SM NANOTECH. Generally, the golden solvent is sprayed on agri-products three times throughout the growth period from spring to autumn.

kfood-2.jpgkfood-3.jpgkfood-4.jpg

Golden Agri-products Received Well Overseas


High priced golden agri-products have often been exported abroad. Among them, golden peanuts and golden green tea are the representative export items. Produced on Woodo (an island) in Jeju Province, Woodo Golden Peanut was first exported to Japan in 2011 and received a positive response from the local consumers. It is now available in duty-free shops, high-end department stores, and wholesome food stores. The luxury peanuts are two to three times more expensive than other peanut products. When the world’s first organic golden green tea was exported to Europe, the birthplace of black tea, it quickly became the talk of the town. This unique tea was developed in Boseong (the main production area of green tea in Korea, located in South Jeolla Province). The product was released under the brand name Gold Tea and sold at the rate of euro 800 (about USD$1,040) per 80g in Austria. The local press expressed a great interest in the Korean golden green tea. Golden Apples and Golden Rice will be knocking on the doors of foreign markets soon. Produced in Mungyeong (a major apple production area, located in North Gyeongsang Province), Golden Apples are grown using organic farming techniques and the gold organic compounds cultivation technique. Thanks to the golden solvent, the apple is very crispy and the scent lingers in the mouth for a long time. Golden Rice was developed to cultivate the premium rice market. Only 50 tons of this rice are produced in Yeoju (Gyeonggi Province) per year. On account of the pleasant aroma and good glutinosity, each bowl of rice is very delicious.


Mini Interview

kfood-6.jpg

 

Lee Jong-suk     President of SM NANOTECH

Golden Agri-products with Efficacies of
Gold Are the Best in Taste and Quality

Isn’t the price of golden agri-products too high?


As a rule, golden agri-products are produced using organic farming techniques and pesticide-free agricultural techniques. Add to that the effects of gold. The products are not simply covered by gold but, in fact, contain a golden solvent. Golden peanuts, for example, contain 0.18mg of gold per kilogram, and golden green tea, 0.13mg of gold per kilogram. Golden agri-products were developed to satisfy consumers’ appetite for high-end foods, so our golden agri-products aim to be at the top of premium foods in taste and quality.   

 
Golden agri-products and regular ones are a little different in appearance.


Apples won’t become gold if you add a golden solvent. However, consumers who have tried a golden apple or golden peach fall in love with the stronger scent and delicious flavor of the fruit. That is why there are so many consumer requests to display golden agri-products in department stores and big supermarkets. What’s more, gold assists the growth and development of the plants. Many agricultural production areas in Korea are interested in our gold organic compounds cultivation technique and want to enter into technical partnerships with us. 

 
What kinds of agri-products use a golden solvent?


Currently, the golden solvent can be added to most agri-products, excluding seafood. Golden peanuts and golden green tea are exported overseas. And there are many other golden agri-products available in Korea: golden rice, golden apple, golden pear, golden peach, golden melon, golden ginseng, golden codonopsis lanceolata, golden pine mushroom, and so on.
Could you tell us about the future business plans of SM NANOTECH?
So far we’ve been mainly applying a golden solvent to primary agri-products. This makes the products very expensive and affordable to only a few consumers. To stimulate the consumption of golden food products, we are looking for the items among processed foods to which a golden solvent can be applied.

Park Sung Eun  parkse@agrinet.co.kr

<저작권자 © AgraFood, 무단 전재 및 재배포 금지>

Park Sung Eun의 다른기사 보기
icon인기기사
기사 댓글 0
전체보기
첫번째 댓글을 남겨주세요.
여백
여백
여백
Back to Top