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I’m Not Rich but I Eat Like the Upper Class

Increasing Number of People Prefer Expensive Food to Luxury Goods

A new year has just begun but the prospects are dim as many leading economists predict that the recession will deepen further. It’s no wonder that a lot of people are tightening their belts during this economic slump. Buying a car like that of David Beckham or bag and clothes like those of Paris Whitney Hilton? Ugh. That’s just pie in the sky thinking! But don’t let the economic situation get you down. thinks there are other ways to enjoy life with just with few dollars, not hundreds or thousands. It is simple: spend the money on expensive food and not on luxury items! According to the Korean media, the number of people who cannot afford luxury items but seek expensive foods is increasing. In other words, enjoying a meal of upper class style is emerging as a trend. The development is perhaps a combination of the widespread healthy living trend and a so-called “lipstick effect” - during a recession, women often substitute expensive items like clothing or jewelry with small, feel-good items like lipstick. Even though some foods can be very expensive, many Koreans buy premium food products.

What People Enjoying Expensive Foods Are Seeking

 

 

 

 

 

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1. Simple to Cook and Packed by Serving, Small Package Food
Most of the people in this trend are singles. To get the attention of single consumers, food producers release in small packages not only processed meals but also salads, cut fruit and vegetables, instant stews and soups, and different types of fresh food.
Cut fruit and vegetables Fruit and vegetables cut before packaging and ready-to-eat.
Kanu Mixed coffee product using real coffee beans.
Shin Ramen In-stant noodles cooked in a real beef leg bone broth.

 

 

 

 

 

 

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2. Natural Healthy Foods, Organic and Environmentally Friendly Agricultural Products
The food cultivated in a clean environment is safe and healthy. We know that very well but hardly anyone has enough time to visit a farm in person to get fresh products. That is why the products on the market that are made with organic and environmentally friendly ingredients are selling well.
Samyang Milk Milk produced by healthy milk cows that graze in an organically grown pasture.
I’m Real 100 percent real fruit juice made through freshly squeezed extraction.

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3. Preference for Slim Foods, Cut More and Reduce More
Food additives have been a controversial issue for many years. For this reason, a lot of food companies are making products that are low or completely free of sugar, salt, and MSG (monosodium glutamate). The popularity of such products in recent years has skyrocketed.
쪾Market O A brand name of snacks made with only natural ingredients and without any shortening, artificial colors, or flavors.
Dr. You A snack brand that makes products under the slogan of “offering nutritionally balanced cookies.” All of the Dr. You series are well-balanced in nutritional contents such as protein, fat, carbohydrates, and so on.

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Where People Enjoying Expensive Foods Frequently Go
The people enjoying expensive foods frequently go shopping at premium grocery stores. Such stores are mushrooming these days and many are based in department stores. One of the popular grocery stores is Galleria Gourmet 494.

kfood-9.jpgAs a high class grocery shop and restaurant at the same time, it is creating a new food culture. The store has developed a good reputation for free services: Air Shower (washing the purchased fruits and vegetables), Cut & Bake (baking vegetables such as potatoes and sweet potatoes), and Buy Small (a separate stand specializing in small packages). But the most beloved of the services is Butcher & Steak. At an open style butcher’s stand, an experienced butcher cuts the purchased meat into steaks. And on the side is a place to cook the fresh meat that you just bought.

Park Sung Eun  parkse@agrinet.co.kr

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