67 Years of Traditional Fermentation Technology…
Active Export of Korean Sauces around the World:
Soy Sauce, Soybean Paste, and Red Pepper Paste Comes into Spotlight in Russia and Middle East Aggressively Promoting Globalization of Korean Cuisine in Overseas Markets
Unique spiciness, delicate flavor, and several other characteristics make the taste of Korean cuisine impossible to confuse with other food cultures. Jang (sauces) are the basis of this taste as indispensible parts of any Korean dish. Korean sauces - doenjang (soybean paste), gochujang (red pepper paste), ganjang (soy sauce), etc. - are fermented, so making them requires a long period of time. Many chefs insist that the long processing and maturation time is the reason Korean sauces help retain the original taste of food better than other sauces. Here is a food company that actively promotes unique Korean sauces, jang, to overseas consumers: Sempio Foods. As a producer of high quality fermented foods, including jang, Sempio has over 60 years of business experience. It has earned at home and abroad a reputation as the main producer of traditional Korean sauces and the leading company in the globalization of Korean cuisine.
Main Products Are Traditional Korean Sauces, Vegetable Seasonings, and Healthy Fermented Beverages
Ganjang is the flagship product of Sempio Foods. The taste and fragrance of soy sauce depend on how it is fermented. So Sempio’s ganjang is the best quality soy sauce on the market thanks to the fermentation technology knowhow that the company has accumulated over 60 years. You can find Sempio ganjang in almost every Korean household’s kitchen and Sempio Foods sells about USD$1 million worth of its soy sauce products in overseas markets each year.
Sempio gochujang and Sempio doenjang also receive favorable evaluations from many jang experts for retaining the original taste of traditional Korean sauces. Sempio Foods steadily tries to develop fusion sauces that combine traditional Korean sauces with famous foreign sauces, such as gochujang alioli sauce (alioli is a representative Spanish sauce) and doenjang blue cheese sauce.
Other Sempio products include Youndoo (vegetable flavor enhancer) and the healthy fermented beverage Baeknyeondongan (brown rice vinegar drink). These have recently attracted a lot of attention among foreigners.
Sempio Brand Present in 76 Countries…Last Year’s Exports Exceeded USD$20 Million
Sempio Foods started to cultivate the overseas market in the late 1990s. But at that time hardly anyone abroad knew about traditional Korean sauces (such as doenjang and gochujang) because of the generally low awareness about Korean cuisine. At first, Sempio Foods exported its sauces targeting overseas Koreans. However, the company was soon able to expand export markets through successful sales promotions. Now, one can easily see various sauces of the Sempio brand on display in big distributors in many countries - the US, China, Russia, and so on.
These days, Sempio sauces are receiving very positive responses from consumers in Russia and the Middle East. In Russia, Sempio sauce products are supplied to major supermarkets in 60 cities including Moscow. Thanks to the Korean culture wave, the interest in Korean food among Russians is on the rise, and Sempio products are getting higher recognition in the Russian imported sauce market. Sempio soy sauce is loved by consumers in the Middle Eastern countries including Saudi Arabia. This sauce is often used to season kebab and traditional fish dishes that Arabs enjoy eating. Sempio soy sauce is no less popular than the Korean pop culture.
Last year, a lot of Sempio’s products started selling in the world’s biggest online retailer: Amazon (www.amazon.com). They were selected by Amazon as items to be directly purchased by the retailer and Amazon takes all the responsibilities for selling, keeping the stock, and delivering the products. This means that Sempio products have a considerable market value around the world. On account of brisk export promotions of Sempio products online and offline, the Korean sauce producer passed the USD$20 million mark for the first time last year. It is trying hard to build the export knowhow for Korean fermented foods including sauces and fermented beverages.
Leading Promotion of Korean Fermentation Culture around the World… Vigorous Exchange with World-Famous Chefs and Food Journalists
Sempio Foods doesn’t simply sell its products. With its business philosophy “globalization of Korean tastes,” the company aims to promote high quality Korean fermented foods and Korean food culture around the world. So the food producer spares no efforts to participate in international food fairs and the world’s largest cooking events such as “Madrid Fusion” and “Fine Food Symposium.” Moreover, in collaboration with world famous chefs (some of whom have been awarded Michelin stars) and food journalists, the company continues developing new fusion sauces that bring together foreign recipes and ingredients with traditional Korean sauces.
Sempio Foods regularly holds Korean food cooking classes in Peking University, China and promotes Korean fermented foods and traditional Korean culture to foreign students who study in Korea. What’s more, by participating in the world’s major cultural events such as an official sponsor of the New York Fashion Week, the company takes the lead in spreading knowledge about Korean fermented food culture around the world.
Park Sung Eun email@example.com
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