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Happy New Year to Readers of <Korea AgraFood>!

I am really thankful for your support of aT (Korea Agro-Fisheries & Food Trade Corp.) and Korean agri-products last year. I am also asking for your unwavering interest and affection with <Korea AgraFood> to continue this year.
In spite of the global recession, exports of Korean agri-products have achieved remarkable success. A huge number of various Korean agri-products are becoming more and more popular around the world. Among fresh agri-products, these include strawberry, paprika (bell pepper), apple, and many others. The most popular Korean seafoods are seaweed, abalone, and tuna. At the top of the list of popular Korean processed foods we can see instant noodles, snacks, and makgeolli (Korean rice wine).
All these achievements are thanks to the efforts of Korean exporters and overseas buyers who are steadily discovering promising agri-products and pioneering new markets.
Last year was also the year of Hallyu (Korean culture wave) fever worldwide. Korean cinema, dramas, and K-Pop were a big hit with many foreign audiences. The global interest in Korean foods is increasing and a number of events related to Korean culture and food were held overseas. It is my hope that as awareness and popularity of K-Food further increase around the world, through the Korean food, foreigners will become more interested in Korea and Korean culture.
In addition to high quality fresh agri-products, ingredients, and processed foods in Korea, there are many excellent food franchises as well. I would like you to pay more attention to the unique Korean food franchises, Korean restaurants, and skillful cooks who work for those companies. 
To promote superior and safe Korean agri-products in overseas markets, aT will make greater efforts this year. We will conduct more sales promotions in cooperation with big overseas distributors, establish closer contacts with the media, and discover and provide information on promising agri-products for export.

I hope your wishes come true in the New Year.

Kim Jae-soo
CEO of Korea Agro-Fisheries & Food Trade Corp.

Park Sung Eun  parkse@agrinet.co.kr

<저작권자 © AgraFood, 무단 전재 및 재배포 금지>

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