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Magic Love Potion, Korean Tideland Pacific Oyster Osole

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Q. What do these people have in common?
1. The hero of Auguste Rodin’s last work, Honore de Balzac
2. German statesman Otto von Bismarck who unified numerous German states into the powerful German Empire
3. Cleopatra’s lover Julius Caesar
4. French military and political leader Napoleon
5. Famous 18th century seducer, Giovanni de Seingat Casanova


A.Oysters

 

 

 

 

Even though these five figures lived in different epochs and their achievements have hardly anything in common, one thing they share is their love for oysters. It is said that Napoleon would not go to a battle field without oysters. What is the reason they liked oysters so much? Oysters are rich in zinc, an essential mineral capable of eliminating heavy metals that accumulate in the body. It is also the principal element activating the male sex hormone testosterone.

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As is seen in the Western saying “Love longer with oysters,” a lot of Westerners consider oysters a stamina-increasing food. Hence, despite the relatively less developed culture of eating raw foods, Westerners enjoy eating raw oysters. In fact, oysters are among the top ten marine products worldwide. Oysters are produced all around the world, but, among them all, the French tideland pacific oyster has a long history and is regarded as one of the best. A large-scale upheaval in the oyster market is approaching. That is because of the Korean tideland pacific oyster.

Milk of the Ocean Made by the Nature and Sun, “Osole”

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Korean tideland pacific oyster started receiving the spotlight after Seaever Co., Ltd., the only company specializing in Korean tideland pacific oyster, was founded in 2003. Jeong Seung-hoon, the CEO of Seaever Co., Ltd. says, “Purely by chance, I visited a leading producer of tideland pacific oysters in France. After looking at the facilities, I thought that on the west coast of Korea I could produce a better tideland pacific oyster than France. After I returned to Korea, I created a company called Seaever Co., Ltd.”

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The tideland of the west coast of Korea is one of the world’s top five pristine tidelands. In addition, the West Sea of Korea has a large tidal range with tides twice a day. But the best virtue of the area is the temperature differential. The tideland on the west coast of Korea experiences huge changes in temperature: in the summer, it can be as hot as 40℃, whereas, in winter, the temperature often drops below -10℃. These conditions make the Korean tideland pacific oyster stronger and account for its chewy taste and intense scent. Knowing of these advantages, Mr. Jeong founded Seaever Co., Ltd. and started producing the Korean tideland pacific oyster “Osole.” The name of the brand is a combination of the Italian words for sun and oyster.

Enhancing the Size and Nutrition with Artificial Oyster Seed Production Technology

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Buyers are always surprised when they see Osole for the first time. Thanks to the technology of producing oyster seeds artificially, Osole is larger and has a more chewy taste than other oysters. Pacific oyster species are very fecund, with females releasing - along with toxins - some 50~200 million eggs at regular intervals (and at a rate of five to ten times per minute) in a single spawning.
The process significantly damages the pacific oyster and often leads to the death of the mollusc. Osole does not have this problem because it is hatched through artificial insemination, so it has no sex and does not reproduce. This also releases the oyster’s energy into growth, so they grow faster, have more meat, are juicier and larger. Seaever Co., Ltd. is the third company in the world - following a French and an American company - to make genderless pacific oyster using the artificial oyster seed production technique. CEO Jeong says, “With this technology, we can produce high quality and inexpensive oysters in large quantities. Consumers appreciate the merits of Osole. Our sales are increasing - from USD$2 million in 2010 to USD$4 million in 2011. And we achieved an important milestone this year. Osole generated approximately USD$20 million in export sales. I plan to expand our current system (9,917㎡ artificial oyster seed production lab and 140.1ha tideland), so that we have a good supply and meet our sales target for next year of USD$55 million.


Plus Information


With Horizontal Netting System, Sanitary Inspection Can’t Be Any Easier

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Osole sprats are first cultured in a facility on the shore. Then, they are fixed to the horizontal netting system and grow until mature. The horizontal netting system is a metal platform structure fixed on the seabed to support oyster baskets that are laid out horizontally 60~70cm off the bottom. Osole mature as they go through a cycle of being under water and exposed to the sun. The oyster feeds on the nutritious elements of the tideland and sea water, so there is no need to supply additional feeding to them. Plus, the water cycle creates a very clean environment, thus decreasing the risk of contracting a virus or germs like bacteria. These would infect the oyster and can lead to food poisoning, such as caliciviruses.
The caliciviruses are raging very fiercely around the world, so many nations are stepping up quarantine measures. But Osole is actively exported to France, China, Hong Kong, Taiwan, the US, Japan, and many countries and easily passes the quarantine inspections thanks to the safety provided by the horizontal netting system and also the HACCP (Hazard Analysis and Critical Control Point) and ISO14001 certifications.
The oysters that are grown on a horizontal netting system installed in a tideland boast superior quality. However, due to the scarcity of tideland, this method is utilized in just a few countries. 


Inquiries   Seaever Co., Ltd.     
Tel   +82-2-3443-5752    
Fax    +82-2-3446-5752     
Website   www.seaever.co.kr                   


 

Park Sung Eun  parkse@agrinet.co.kr

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