Between the Natural and Artificial Flower, the Preserved Flower
Korean Preserved Flower “Everose” Breaks into the World Markets
When you see a romantic movie, a man always proposes to his fiance with a rose. To remind us of the special days in our lives, we wish that the roses associated with such moments stay with us forever. Still, as all natural flowers do, they fade very fast. Considering how easily flowers change, it’s quite ironic that we confess and promise to love someone forever with a rose. Is it possible to cherish the memories of the happy days longer? Is there any flower that would remain for a long time? Yes! It is the Korean preserved flower.
Between the Natural and Artificial Flower
Korean Preserved Flowers Are Inexpensive and of Top Quality
Thanks to the outstanding quality, Korean preserved flowers have been able to make a successful debut in world flower market.
Preserved flowers look just like natural ones, especially in terms of shape and texture. They are made from natural flowers through dehydration and processing with a softening agent. The flowers that go through these steps can stay with us for more than two years. Preserved flowers were first introduced in 1991, in France, and are now extensively used in the flower industries of Europe and the US. Japan is an especially large market for such flowers. The country has a unique culture of private ancestral shrines and preserved flowers - called “fadeless flowers” in Japan - have become the industry leader accounting for nearly 30 percent (USD$300 million) of the country’s flower market. Despite the popularity of preserved flowers, very few companies possess the technology for producing high-quality preserved flowers, so the products of poor quality are dominating in the stores.
The Rural Development Administration (RDA) of Korea started intensive research and development of flower preservation in 2007. As a result of this endeavor, Korea was able to become the third country - after France and Japan - to invent flower preservation technology. The Korean preserved flower “Everose,” made using the method developed by the RDA, is seeking entry into the overseas markets.
Soft Texture and Fragrance of Real Flowers Forever…Everose
Thanks to the RDA’s advanced technology, the debut of Everose has been a great success. Unlike the conventional flower preservation methods (chemical treatment only), the patented RDA technology is a three step process: dehydration of the flowers for 24 hours, chemical treatment for 48 hours, and drying for five to seven days. That is why Everose lives longer than other preserved flowers and comes in many different colors. But the list of the flower’s advantages does not stop here. One more point attracting a lot of attention is the fragrance. Taking note of the fact that no preserved flowers on the market have any scent, the RDA developed a technology of adding fragrance to Everose. What’s more, the RDA provides farmers all the quantitative data related to using its technologies, so that the quality of the products is standardized.
With Facilities for Mass Production, Over 300,000 Preserved Flowers Can Be Produced Every Year
The RDA transferred the technology to Everose, the company that produces the Everose flowers. The name of the brand is a combination of “rose” and “(for)ever.” The fundamental factor that puts Everose ahead of its competitors is the natural flowers used to make it. The president of Everose, Park Ji-hun, explains that the flowers for Everose are cultivated in Bonghwa-gun, Gyeongsangbuk-do, Korea. The area has a cooler climate than other regions in the country. Because of the lower temperatures, the flowers cultivated in this area have strong leaves and stems. Yet another advantage of Everose is the mass production system that can make over 300,000 preserved flowers a year. The system made it possible to produce high quality flowers inexpensively. Mr. Park says, “Last November, we exported 10,000 preserved flowers to Japan. Thanks to the high quality and reasonable pricing, we are receiving many new inquiries.”
Mr. Park is doing his best to expand the cultivation areas to secure a stable supply and diversify products to include carnations, hydrangeas, and other types of flowers.
Park Sung Eun email@example.com
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