Be Gorgeous Like KARA with Various Korean Vinegar Beverages
KARA has changed. Not so long ago, KARA was singing, “We are pretty girls.” “But, recently, they have released the new album “Pandora,” and in the music video their voluptuous beauty appearance had changed so much that it knocked everybody out. With “Pandora” KA-RA topped not only in the Korean music charts but also the Taiwan online music chart “Taiwan mobile.”
How did they change from teenage girls into goddesses? Park Gyu-ri, the poster child for KARA (she claims that her appearance is the closest to a goddess), said at an event for honorary ambassadors of K-Food: “Korean agrifood makes me very beautiful like a goddess. After we decided on the concept for Pandora, I drank a lot of vinegar beverage to make the perfect body.” Vinegar beverages increase the metabolism and burn fat, so they help the diet. For this reason, many Korean pop stars such as KARA, 2PM, and Crayon Pop often drink vinegar beverages. Korean vinegar beverages are also considered good for preventing aging, recovering from fatigue, and improving blood circulation. They are especially popular with the Japanese, the people who invented vinegar beverages.
Three Vinegar Beverages of Three Korean Idols - 三人 三色
1. Hongcho Is the Key to KARA’s Beauty
Since KARA started working as exclusive models for Hongcho, the sales of this vinegar beverage have soared. According to Japanese distributors’ statistics, Hongcho occupies the largest share (13.5%) in the vinegar beverage market. KARA said, “Hongcho works great when one wants to make her appearance beautiful.
Our dazzling beauty and small waists are the evidence.” Hongcho comes in nine kinds of tastes. Moreover, there are several different types of packages - from 50㎖ mini size to 1.5ℓ bottles. As the popularity of Hongcho has been rising so rapidly, the item was selected one of the hit products of 2011 by Nihon Geizai Shimbun’s sister magazine Nikkei Trendy. Inspired by the trend, a major publishing company in Japan published a book entitled the “120 Recipes Based on Hongcho (美味しく飮めるお酢겓尨嵯젭簾덞黜깹뒤툈女子會レシピ)”. Some major Japanese franchise companies even decided to develop cocktails and other beverages with Hongcho, such as Hongcho milk, Hongcho highball, and Hongcho sake.
2. The Secret of 2PM’s Healthy Bodies, “Dark Vinegar Drink”
The powerful dance, fantastic performance, and charisma earned 2PM the nickname “beasts”. In contrast to the strength of their muscles, their faces are lovely and delicate, so they must be humans. But then, where does their power come from? Taek-yeon answered the question. He said: “After exercising and dancing, I always drink Sempio’s Dark Vinegar Drink”. Jun-ho added: “A glass of cold Sempio’s Dark Vinegar Drink in the morning, a glass in the evening, and a glass at 2pm relieve my fatigue.”
The strongest point of the favorite vinegar beverage of 2PM is the main ingredient - brown rice. According to a staff member of Sempio, “the Dark Vinegar Drink is often called the king of vinegars because brown rice makes it richer than regular vinegars in amino acids, vitamins, and minerals. The news that residents of a village in Kagoshima, which is famous for the longevity of its residents, drink dark vinegar also puts our product into the spotlight.” To further improve the product, Sempio reinforced it with Vitamin E. As an antioxidant, vitamin E is effective at preventing aging and cardiovascular disorders. The low-calorie dark vinegar drink “Prune Vinegar Drink” has also been released. The product contains half the calories of the original Dark Vinegar Drink, and in general is the lowest in calories (20kcal/25ml) among all the vinegar beverages on the Korean market.
Inquiries Sempio Foods Company
3. Mischievous Cute Girl Group Crayon
Pop’s Vinegar Beverage: “Drinking Vinegar”
Even though Crayon Pop is new to the Korean pop world, they demonstrated exceptional skills at the debut. A Japanese company with a 120-year history immediately chose the girl group as models.
What’s the appeal of Crayon Pop? The answer is the vinegar beverages that they drink. The product, entitled “Drinking Vinegar,” comes in several flavors - persimmon, pomegranate, and apple. It is the first vinegar beverage to use collagen and it’s selling like hotcakes in department stores, drugstores, and major supermarkets in Tokyo, Japan.
The beverage with persimmon flavor is made with the Cheongdo flat persimmon, a fruit with high sugar and vitamin C content that grows in Cheongdo-gun, Gyeongbuk Province.
All the types of Drinking Vinegar are rich in dietary fiber and oligosaccharide. No MSG or other chemicals or preservatives are used.
According to a staff member of Sajo Haepyo, “Our product is often called the refreshing vinegars because Crayon Pop’s bubbly image makes it fresher than regular vinegars. Armed with the high quality and safety of our products, I will do my best to expand the export volume.”
Inquiries Sajo Haepyo
KARA Made “Hongcho” a Hit in the Japanese Beverage Market; They Now Plan to Make a Hit in the World Food Market with K-Food!
KARA and Jang Seo-hui Were Appointed “Honorary Ambassadors of K-Food”…Promoting Korean Agri-Products
According to the Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF), KARA and Jang Seo-hui - who enjoy great popularity in Japan, China, and the ASEAN nations - were appointed “Honorary 2012 Ambassadors of Korean Agro-Fishery Products” on October 2 at the Trade Center COEX, Samseong-dong, Gangnam-gu, Seoul, Korea. For one year, they will be actively promoting the excellence of Korean agri-foods overseas in various ways - through K-Food commercials, photo shoots, UCC, and at autograph-giving events for fans.
One of the K-Food commercials - Follow Colors - was first released at the event and received positive responses from the event’s participants. Follow Colors is a five-episode series: Health (black), Taste (red), Nature (green), Beauty (yellow), and Love (white). Several types of promotional events - such as distributing K-Food recipes, KARA stickers, and photo albums - are actively used as part of the overseas promotional campaign.
Ku Ha-ra, a member of KARA, said, “We prepared several K-Food recipes: blueberry makgeolli, paprika fried rice, and so on. The recipes are a good road map to make a lovely face and body shape.”
Jang Seo-hui, a famous actress, will also do her best to boost Korean exports. Her pretty appeal landed her on the Chinese-TV soap opera “Sui Tang Yingxiong (History of the Sui and Tang Dynasty).” In the drama, she played the femme fatale role of Jang Ryeo-hwa (張繼合), and the drama became a hit in China.
In October, Jang Seo-hui invited her fans from China for a fan meeting where she promoted some Korean foods.
Park Sung Eun firstname.lastname@example.org
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