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Chinese Children Like Korean Fish Sausages as a Nutritious Snack

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Could you briefly introduce yourself and your company?


My name is Kwak Dong-min and I am the CEO of Qing-dao My-home Food Co., Ltd. Located in Qingdao, China, our company has been introducing excellent Korean agri-products to Chinese consumers since 2005. We established two branch offices: in Shanghai in 2008 and in Guangzhou in 2010. Now, Qingdao My-home Food is distributing Korean agri-products to 1,350 supermarkets and 950 Korean restaurants in 80 cities around China. Hisense department store, Mykal department store, and JUSCO are our main trade accounts.


What kinds of Korean agri-products are you importing?


We make it a rule to introduce Chinese consumers to safe Korean products that represent the unique taste of Korean food. We mainly deal with processed Korean foods - fish sausages (Cheonhajangsa of Jinjuham), seasoned seaweed (Myungga of Samhae), salted fish (Hansung), and instant noodles (Paldo). Soy sauce (Mongo), cold noodles (Howchon). 

    
How do Chinese people respond to the imported Korean agri-products?


Japanese food had been popular with the middle and upper classes in China, but in the wake of Japan’s nuclear disaster, most Chinese people started to have doubts about the safety of Japanese foods. So Korean foods are recently receiving a lot of attention as an alternative to the Japanese foods. Korean fish sausages, in particular, get a good response among the Chinese consumers as a nutritious snack for children, and the sales are steadily increasing. But most Chinese consumers still don’t know how to cook and eat Korean foods. Overall, the consumption of Korean foods in China is not so high.


Have you experienced any problems in importing Korean agri-products? Any suggestions on what needs to be improved?


Chinese regulations for food imports have tightened recently. In particular, since the quarantine inspections of ingredients and packaging are rigorous, Korean food exporters are urged to take precautions in order to pass the quarantine. They also need to regularly monitor the trends in the Chinese food market. China is such an expansive country, so the consumption patterns differ by region. In addition, it is necessary to develop new products that cater to various groups of Chinese consumers - different age groups, regions, gender, and so on. 


Could you tell us about your future plans for importing Korean agri-products?


It is estimated that for the next several years Korean agri-products will post a steady growth of over 40~50 percent annually in the Chinese imported food market. In my opinion, the demand for Korean seafood will increase particularly fast. We plan to expand the import volume of Korean seafood and distribute Korean agri-products worth USD$10 million by 2015.

Inquiries    Qingdao My-home Food Co., Ltd.    
Tel   +86-532-8607-7266 
Fax   +86-532-8965-7985  
E-mail   walwalee@yahoo.co.kr

Park Sung Eun  parkse@agrinet.co.kr

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