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Koreans’ Favorite Gift, Red Ginseng

From Extract to Candy, You Can’t Blame Red Ginseng for the Variety of Its Transformations!

 

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Did you know that Korean red ginseng is at the top of the list of gifts Koreans want to present to their parents? This is because Korean red ginseng is well known as a healthy food. Saponin, one of the main ingredients of red ginseng, has been scientifically proven to be effective at preventing cancer and decreasing cholesterol levels. Regardless of sex or age, every Korean thinks red ginseng is very good for the body. Koreans usually buy and present more Korean red ginseng in May, which is called the “Harmony Month” because of the number of social holidays in it - such as Children’s Day, Parents’ Day, and Teacher’s Day. Korean red ginseng is popular not only in Korea but abroad as well. The ginseng is mainly processed by decocting or extracting. But some consumers find it difficult to eat ginseng this way because of the bitter taste. It is also hard to carry such products. That is why many Korean red ginseng companies have recently started producing a wide range of products in which the ginseng is processed in various ways: capsules, candy, jeolpyeon (pounded ginseng), and many others.

With Korean Red Ginseng, Children Grow Taller and Stronger Every Day

 

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Korean red ginseng products for children have been logging strong growth in recent months. The estimated size of the Korean health food product market for children is over KRW 40 billion, and the Korean red ginseng products for children accounts for nearly 40 percent of this market. Why do the products for children receive so many spotlights? Children’s immune systems are not as strong as those of adults, but the Korean red ginseng helps boost immunity and overcome fatigue. The current trends are making products with a sweeter taste by adding fruit extract, and reducing the amount of preservatives, artificial flavors, and sweeteners. Such products entertain children’s mouths and keep them healthy. Also, many Korean red ginseng companies are using cartoon characters on product packaging. Cartoon packaging attracts children’s attention and makes them eat red ginseng products as easily as if they had, for example, a beverage. Recently, “A Kid Bus Ta-yo’s Favorite Sweet Korean Red Ginseng (DongWon F&B Co., Ltd.)” became a best-selling product. The product uses a popular children’s TV program character and has a high red ginseng content (70 percent). It also contains extract of the Korean apple and honey. No artificial colors or flavors are added.


The Best Saponin Absorption Ratio, Korean Red Ginseng Tablets

 

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Despite all the beneficial qualities of Korean red ginseng, even some adults are reluctant to eat it because of the bitter taste. However, with Korean red ginseng tablets, the fear of the bitter taste vanishes and is replaced with exhilaration. Made with the powder of highly enriched Korean red ginseng extract, the tablets allow one to have Korean red ginseng regardless of time and place.  Many Korean red ginseng capsule and tablet products are individually wrapped and are quickly gaining popularity among businessmen.

A Pageant of Korean Red Ginseng Transformations

 

 

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As Korean red ginseng is becoming more and more popular, new ginseng snacks are released all the time - from candy and beverages to jam and ice-cream. The beverages made with Korean red ginseng extract are a great replacement for tea or water. They taste good and contain no preservatives, so everyone in a family can easily enjoy them. There are also milk products with Korean red ginseng. Hanppuri of CJ Cheil Jedang gained popularity for adding the whole root of ginseng to milk, unlike other milk products which use only ginseng extract. A bottle of Hanppuri (120ml) is a perfect breakfast substitute. Moreover, the healthy beverage contains honey, so the taste is not so bitter. Another product, sweet jelly of red beans and red ginseng, is favored by many consumers for its unique sweet taste.

Park Sung Eun  parkse@agrinet.co.kr

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