A Firm Belief in Naturalism
No Artificial Additives, No GMO
Spreading the Principles of “Eating Right” to People around the World
Pulmuone is a renowned producer of fresh and safe foods in Korea. Its main slogan is “Eating Right.”Pulmuone is also Korea’s top food export company, actively promoting the excellence of Korean food in overseas markets, including the US, since the early 1990s. With the goal of becoming a world food company, Pulmuone plans to increase its sales in the US, China, and Japan to over US$1.5 trillion by 2017.
The main export items are tofu, seasoned seaweed, and noodles. All of them are made following the principle of “Perfect Naturalism,” which means that no artificial colors and flavorings, hardened oil, or growth-promoting substances (rBHG, rBST) are used. Moreover, the products are free from GMO (Genetically Modified Organisms), which has lately been a big issue in the world food industry. This firmly shows Pulmuone’s commitment to naturalism and their confidence in producing natural foods. It also helps Pulmuone tighten its grip on global markets.
According to Lee Hyo-yul, CEO of Pulmuone, “all foods of Pulmuone undergo thorough examinations, starting with the ingredients used. This is done to increase our global competitiveness and captivate the tastes of foreign consumers. Food safety is now at the forefront around the world. In an effort to protect consumers’ rights, Pulmuone was the first in the American chilled food industry to indicate a product’s ingredients on the front side of the package.”
Main Export Markets - the US, China, and Japan
Large Global Sales of Tofu, Seasoned Seaweed, and Noodles
Pulmuone’s main export markets are the US, China, and Japan. The US was the company’s first move into the world food market. Established in 1991, Pulmuone U.S.A., Inc. (Pulmuone USA) started with a tofu producing business. In the early stages, Pulmuone USA concentrated efforts on developing various tofu products that suit American people’s tastes - tofu for hamburger patty, cheese tofu, seasoned tofu, etc. These new products were such a great successes that the company took the top spot from Chinese and Japanese companies, who had dominated the American tofu market for 50 years. The next step was taking over two American companies - Wildwood Natural Foods (a bean processing company) in 2004, and Monterey Gourmet Foods Inc. (a chilled food processing company) in 2009. That is how a Korean tofu producer emerged as a major food enterprise in the US food market. Last October, Pulmuone ranked at the top of the Natural Market, a high quality healthy food market in the US.
Pulmuone is briskly increasing sales of Korean agri-products in Asian markets. The company is especially active in exporting its noodles and seasoned seaweed to Asian consumers. In China, Pulmuone’s noodle products are marketed under the brand “Pumeiduo” to consumers in major cities such as Beijing and Shanghai. Fresh noodles, udon and naengmyeon (cold noodles), enjoy particular popularity among Pumeiduo’s noodles. They can be purchased in the 255 stores of large distributors (Carrefour, Walmart, Tesco, and others).
Pulmuone’s seasoned seaweed is one of the popular brands in Japan. As Japanese consumers are fond of eating seasoned seaweed as a snack or a side dish to alcoholic drinks, Pulmuone promotes its seasoned seaweed as a snack. The company aims to achieve annual sales of US$8.6m in seasoned seaweed, and become a premium brand in Japan by 2015.
This year, Pulmuone plans to focus on pioneering into the Southeast Asian markets. It opened a branch in Malaysia last May. Various Pulmuone’s foods - kimchi, noodles, mandu (Korean dumplings), and many more - will be introduced to the Southeast Asian people through Hong Kong buyer “Shiu Pong Group.”
Park Sung Eun firstname.lastname@example.org
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