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“Korea Food Expo 2011” Came to an End

“Korea Food Expo 2011” Came to an End

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Korea’s largest food expo “Korea Food Expo 2011 (KFE2011)” ended with great success. According to aT (Korea Agro-Fisheries Trade Corporation),150,000 participants and 700 companies (food-producers and trading companies) from 33 countries visited the event, which marked its third year in 2011.
Compared to the scale of food fair “SIAL CHINA 2011 in Shanghai” (30,518 participants from 76 countries), KFE 2011 was able to attract more participants and developed into a truly global event.
KFE 2011 achieved excellent results in export contracts and sales. Negotiations for trading Korean agri-products brought about export contracts worth US$65,000,000. The number of inquiries from foreign buyers for participation in KFE 2012 greatly increased in comparison to last year.
The selection of the theme for KFE 2011 - “International Spotlight, Healthy ‘K-Food’”- shed new light on the value of Korean food and demonstrated the high potential of Korean food to go global.
Exhibitions about the past, present, and future of K-Food, organized in theme zones, garnered a lot of attention from the expo participants.

US Consumers Can Soon Taste Korean Tomatoes

 

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Next May, Korean tomatoes will be exported to the US for the first time.
Lately, the US enacted a new regulation accepting exports of Korean tomatoes. Korean government will set an export system responsible for registration of tomato growing facilities so that Korean companies can start exporting their products next spring.

Makgeolli and Mushrooms Gain Popularity in Chinese Market

 

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The Korean liquor makgeolli, and mushrooms, attracted the attention of Chinese buyers at “FHC China 2011.”
During FHC China 2011 held in Shanghai in November 16-18, Korea Agro-Fisheries Trade Corporation (aT) organized makgeolli promotion events - a cocktail show and tastings of makgeolli with Chinese food and Hansik. 
Mushrooms were in the spotlight, too. aT organized a promotional event for “Night of Makgeolli and Mushrooms,” at which contracts worth US$12 million were concluded with buyers, food-service industry companies, and food venders.


MIFAFF Appoints the Head of EUCCK as Honorary Ambassador for Hansik

 

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MIFAFF (Ministry for Food, Agriculture, Forestry and Fisheries) appointed Jean-Luc Valerio (the president of EUCCK, the European Union Chamber of Commerce in Korea) as honorary ambassador for hansik (Korean food).
According to MIFAFF, Hanryu (Korean culture wave), especially K-pop, is sweeping Europe and East Asian countries, but very few people in Europe know Korean foods and there are not so many Korean restaurants. That is why MIFAFF decided to entrust the head of EUCCK with the task of introducing hansik to Europeans.
Jean-Luc Valerio said, “I hope hansik acts as a bridge to the friendly relations between Korea and Europe. I will do my best to promote the taste and beauty of Korean food.”

Icheon Rice Makes Inroads into Hong Kong

 

 

 


A contract for exporting Icheon rice to Hong Kong was signed last November 14.
Japanese rice has been dominating the Hong Kong market for a long time, but with the explosions at a Japanese nuclear plant, Hong Kong consumers are turning their attention to other choices. That is why Icheon rice is coming to the front stage. KH FOOD Company agreed to buy 120 tons of Icheon rice every year. The product will be sold in the City Supermarkets.


December
Events
Exporting Promotions
A listing of main agriproduct events relative to Korea

RT-mart promotion


Location : China
Items : seasoned laver, soy
sauce, beverages, cookies, cotton
Period : Dec 21 ~ Jan 3
Venue : 40 RT Mart stores

Toronto T & T


promotional
Location : Canada
Items : mushrooms, persimmons, chestnuts, mandarin oranges, seasoned laver, aloe beverages, etc.
Period :  Dec 2 ~ 11
Venue : 6 T & T and other 10 Markets

Food Bazaar General promotion


Location : United States
Items : mushrooms, pears, drinks, snacks, etc.
Period : Nov 21 ~ Dec 11
Venue : Food Bazaar

Kroger tea


promotion in Kroger
Location : United States
Items : tea, coffee, etc.
Period : Dec 3 ~ 9
Venue : Food Bazaar

Agri-food expo in Fukuoka


Location : Kyushu, Japan
Period : Dec 7
Venue : Osaka Korea cultural center

Park Sung Eun  parkse@agrinet.co.kr

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