Could you briefly introduce your company and yourself?
Established in 2004, Dalian Quannan International Trade Co.,Ltd. (DQIT) is a Chinese trading company that specializes in importing high-quality Korean pro-cessed foods. We mainly supply products to big Chinese distributors such as Tesco, RT-Mart, New-Mart, and Wal-Mart. I’m Sheng Wan Long, the president of DQIT.
What kinds of Korean agri-products are you importing and in what quantities?
DQIT mostly deals with seasoned seaweed, citron tea, and Korean traditional sauces (gochujang, ganjang, etc.) In particular, we have been importing 50 containers (forty-foot equivalent units) of seasoned seaweed and 20 containers (twenty-foot equivalent units) of citron tea every month. We also import about US$100,000 worth of Woongjin beverage products per month. Last year, we bought around US$12 million of Korean processed foods. In terms of the imported brands, we trade “Chungjungone”, “Sajohapyo”, “Woongjin”, and other representative brands.
Who are the main consumers of imported Korean agri-products?
The majority of DQIT’s Korean processed foods are distributed in large Chinese supermarkets such as Tesco and RT-Mart, so middle class consumers are the target. Here they can taste and buy Korean products. Most of them think that processed Korean foods are great in taste and quality. They also evaluate the Korean products very high in terms of food safety. Package design is another strong point.
Citron tea, Korean traditional sauces like gochujang (red pepper paste), and seasoned seaweed are very popular among Chinese consumers. We plan to further expand the imported volume of these hit processed foods.
Have you experienced any problems in importing Korean agri-products? Any suggestion on what needs to be improved?
Sometimes it is difficult for us to promote Korean processed foods because a number of Korean snacks change packages very frequently. I think when exporting processed foods to China, rather than using Korean style packaging, it will be better to use packages that match the preferences of Chinese consumers. Another problem is that the bar codes for the items have been rather inconsistent. Each time anitem’s bar code changes, most big Chinese distributers have to incur additional expenses. This may lead to a reduced price competitiveness of Korean processed foods.
Could you tell us about your plans for importing the Korean agri-products?
DQIT is planning to consistently introduce Chinese consumers to the unique Korean processed foods such as seasoned seaweed and citron tea. In addition to big cities - Shanghai, Qingdao, and others - we will also target niche markets, like small and medium-sized cities.
Park Sung Eun email@example.com
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