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All Korean Healthy Foods Gather Together

Held in COEX
(Samseong-dong, Seoul),
November 9~12

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Korea Food EXPO 2011 (KFE 2011), the largest Korean foods fair showing all Korean agri-products, will be held at COEX in Samseong-dong, Seoul, from November 9~12.
The fair is hosted by the Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF) and co-conducted by Korea-Agro-Fisheries Trade Corporation (aT), COEX, and the Korea Food Industry Association (KFA). It will shed new light on the value of Korean food culture under the theme: “K-Food, Korean Healthy Foods at the Center of Global Attention.”

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Theme Gallery Showing Various Kinds of Korean Foods
KFE 2011 will introduce participants and buyers to every aspect of Korean food - the tastes, beauty, and historical background - at the Theme Gallery Hall and Business Hall.
The Theme Gallery is made up of three zones where participants can see time-honored Korean dishes. 16 types of aclan-head family’s foods are introduced: ordinary diet food, ancestral ritual foods, dishes served to guests, traditional fermented foods, and so on. No doubt, these dishes will stimulate the eyes and mouths of the visitors. Moreover, dishes made by 35 Korean food masters will also be presented at the gallery.
The first zone aims at rediscovering the healthy properties and value of Korean foods. Several segments are prepared: Philosophy of Hansik (Korean food), Science of Hansik, and Aesthetics of Slow Food. Here, the participants can learn about the wisdom of the ancestors of modern Koreans, who cooked different dishes depending on the solar term, season, and physical constitution of the body. One can also find out about the roots of healthy properties of Korean food as a slow food perfected through maturing and fermentation. 
After that, the second zone is a place demonstrating the achievements of the Korean food industry. For the purpose of globalizing Korean food, it is striving to lead world trends in food technology, safety, and culture. Exhibitions held in this zone include: U-Food System program (a one-stop system controlling the entire process - from traceability to buying - using mobile services), food industry contents related to aesthetics and beauty, and foods for astronauts, prepared using cutting-edge technology.
The third zone introduces the activities of the diplomats for K-food: famous Korean chefs such as Sang-hoon Degeimber, Im Ji-ho and Im Jeong-sik and Korean Hanryu (Korean culture wave) stars who spare no effort to introduce overseas consumers to Korean food.

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Business Hall Promoting Best Agri-Products in Korea and Worldwide
In Business Hall, participants of KFE can see a display of various agri-products produced by over a thousand food companies. Also there is the Oriental Food Art Fair exhibiting farm products and agricultural art works, as well as the Local Government Exhibit Hall showing the local specialties and high quality agri-products from different regions in Korea.
For this fair, aT (Korea Agro-Fisheries Trade Corp.) directly selected the best quality food products of several leading companies to be introduced in the Power Brand Hall. 12 Korean food enterprises will host various tasting events and display their products in the Food Enterprise Hall. 118 overseas food companies from 33 countries including France, Germany, Italy, and Austria will show their products and prepare a tasting event in the EC Hall.
KFE 2011 is also offering its participants an opportunity to enjoy a variety of experience programs. Kim Eun-kyeong, Korean number one vegetable sommelier and cooking researcher, will explain to the participants how to choose fresh vegetables and suggest several recipes. Choi Seong-won, cooking researcher, aka Food King Kong, will demonstrate a fancy food art performance. Several other programs of the fair are targeting housewives and families: a Dasik (traditional Korean cookies) making experience, a traditional Korean cocktail show, and other cooking events.

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Event
is preparing seminars and trade events for the participants and overseas buyers. Buy Korean Food Autumn 2011 (BKF Autumn 2011) event. The , hosted by aT, is set to contribute to achieving the goal of $7.6 billion in exports of Korean agri-products this year and enlarging the exports of Korean agri-products worldwide.
It is the largest trade fair of Korean agri-products. Over 60 overseas buyers will participate in the business consultations on the first day of (Nov 9, Grand Ballroom of COEX).
The consultations are organized individually for each buyer to negotiate potential contracts with Korean food companies. Each session will last about 40 minutes and translation service will be provided free of charge.

Park Sung Eun  parkse@agrinet.co.kr

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