Fermented in Earthenware
for 1~3 Years without Sugar
Comes into Spotlight
as a Healthy Beverage
Five years ago, a Hanryu (Korean culture wave) star and Korean top actress Lee Young-ae gave an interview to the local press in Osaka, Japan. The reporters asked her, “When you are tired, what do you eat to overcome fatigue?” Ms. Lee answered, “I often drink a schizandra tea.” The interview became a golden opportunity for the producers of Korean schizandra tea to start active exports of their products to Japanese market.
Another episode related to schizandra happened during the French actress Juliette Binoche’s visit to Korea last year. In an interview she mentioned that she considers the schizandra beverage to be one of her favorite Korean food items. In fact, schizandra is very popular among beautiful women around the world - from the East to the West.
Schizandrais called “omija” in Korean, which means “five tastes” - sweet, sour, spicy, bitter, and salty. The berry is produced only in Northeast Asian countries such as Korea, China, and Japan, and is well known for its efficacies in overcoming fatigue. In a study of schizandra’squalities, one of two runners with the same running record was given 6g of schizandra, while the other didn’t have the fruit. The time and physical fitness of the first runner after a 100-meter dash was considerably better than the other’s. Other studies have demonstrated that schizandra is effective in strengthening liver functions and is good for brain development.
Enjoy Drinking Schizandra in Various Ways - as a Tea갃everage갫inegar
Highly Effective in Relieving Fatigue
The demand for Korean processed schizandra foods is increasing around the world, especially in China, Japan, Hong Kong, and Southeast Asian countries. The prices for such foods cannot be any more different from each other, depending on the method of production. Most of exported schizandra foods target general consumers, but Hat Bit Goun Maeul, LTD. (HBGM), was the first one to appeal to premium food markets around the world. Notably, HBGM makes its products through a traditional zymotechnic method that uses onggi (earthernware) to ferment the berries for a period of one to three years. And unlike its rivals, HBGM does not add sugar to increase the sugar content of its products. All HBGM’s processed schizandra foods are made of 100 percent schizandra, without any addition of sugar, so there’s definitely no shortage of the pure taste of nature.
The main schizandra products of the company are tea and fermented vinegar. These are actively exported to overseas markets in China, Hong Kong, Japan, Singapore, and other countries. You can find them mostly in high-end department stores (such as Takashima Department Store in Singapore) and famous hotels (such as Shangri-La in Hong Kong) because they target high-income groups around world. Local buyers in China and Japan have also imported HBGM’s processed schizandra foods as ingredientsin the food service industry.
Supplying to High End Department Stores and Famous Hotels around World
Obtained Certifications such as ISO14000 and FDA
Hat Bit Goun Maeul, LTD. makes a great effort to ensure the high quality and safety of their products. To gain trust with overseas consumers, the company has obtained certifications from ISO14000 (International Environmental Management System) and the FDA (Food and Drug Administration of the U.S.). The prices range from USD$ 19~32 for packages of 700㎖, 900㎖, and 1000㎖. All HBGM’s products have a high-grade design, which greatly assists them in entering overseas gourmet food markets.
Park Youn-kwang, the president of Hat Bit Goun Maeul, LTD., says, “Lately we received an offer from the Heilong Jiang region in China. Korean schizandra tea is well known there as a high-quality, healthy tea, and the Chinese company wanted to invest in our schizandra tea manufacturing technology. We are also going to make inroads with schizandra tea and beverages to the U.S. beverage market by the end of this year. We want the Korean schizandra tea to gain recognition as a healthy beverage in the American market, so we will try to expand the base by focusing our efforts on selling our processed schizandra foods tolarge local distributors.”
Inquiries Hat Bit Goun Maeul, LTD. Tel +82-55-964-0618 Fax +82-55-964-0619 Website www.omijashop.com
Park Sung Eun firstname.lastname@example.org
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