Could you briefly introduce your company?
HAITAI, INC. is one of the oldest importers and wholesale distributors of Korean food products in North America. Haitai is dedicated to providing quality products, and contributing to the development of the Korean food industry.
What made you import Korean agri-products?
As we started the food business in the U.S., our initial goal was first to provide Korean foods to the local Korean residents. As we moved on, people coming from other countries started to recognize our products. Currently we are rapidly expanding the import volume of products from Korea as we move on to the next level.
What kinds of Korean agri-products are you importing?
Private label products and all kinds of food products: processed foods (US$4 million), confectionery (US$4 million), seafood (US$1 million), rice and grains (US$1 million), beverages (US$2 million), etc.
Who are the main consumers of the imported Korean agri-products?
The demand category for Korean agri-foods in the USA is largely confined to the consumers of Korean food markets. Within this category, the primary demand layer can be identified as international students, expatriates, and Korean Americas. First-generation and 1.5 generation immigrants are the primary demand customers, but, gradually, other ethnicities (Americans, Hispanics, Chinese, Vietnamese, Armenians, etc.) are also increasing the demand.
How do local people respond to the imported Korean agri-products? Has the response been favorable?
Local consumers believe that Korean agri-food is safe and it has been recognized as healthy food among the first and 1.5 generation immigrants in the main demand layer. However, you can’t help noticing that under the substance of preserving the taste of Korean traditional food, the exporters adhere to the standardized recipes and packaging that may induce reluctance to buy them among the second generation immigrants.
Could you tell us about your plans for imports of Korean agri-products and any plan that are okay to be shared?
The original purpose of agri-foods from Korea was to focus on Korean markets in limited areas. However, HAITAI, Inc. is now planning to promote the commercialization of Korean traditional agri-foods by positioning them as healthy foods. It can become a long-term vision and build up the foundation, thus providing a link between our strategy and the Korean government’s strategy for the globalization of Korean food.
Park Sung Eun email@example.com
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