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Cheongatti Red Pepper Powder Ready to become Global Hot Sauce

Essential Korean Condiment Representing Spiciness of Korean Food
Fantastic Combination of Sweet and Spicy Adding to Foods’ Flavors

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Chili peppers are usually used in Korea as a condiment to add a spicy taste and a more vivid red color to Korean dishes.
There is growing interest in this vegetable due to capsaicin, which causes the spicy property in chili peppers. It has been scientifically proven to increase the flavor of dishes, stimulate the appetite, and possess numerous good qualities. The latter include helping to kill pain by preventing pain-inducing substances from activating, increasing endorphin levels to relieve stress, and augmenting the metabolism to help lose weight.
Stories of some Hollywood celebrities and chili peppers are nothing new. Angelina Jolie and Gwyneth Paltrow have dieted with bibimbap (rice mixed with vegetables, beef and gochujang [red pepper paste]), and Oprah Winfrey consumed a small quantity of red pepper power on a daily basis and succeeded in losing some weight. Even in Japan, where people historically hardly ate any red pepper powder, the consumption of the red pepper powder is on the rise.
Korean chili peppers are sweeter than their foreign competitors and their harmonious combination of sweet and spicy can add more unique flavors to dishes.

Rapid Growth under the Motto of “Honesty, Cleanliness, and Reliability”

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The chief chili pepper-producing region in Korea is Gyeongsangbuk-do. Around 30 percent of the total nationwide production (95,392 tons of chili peppers a year) comes from this region. Euiseong-gun in particular produces chili peppers of the highest quality as the county has favorable conditions for pepper growth. With strong sunlight and high temperatures of over 30℃ from May through August, the peppers grown in this county have a high nutrient content and beautiful colors.
Among red pepper powder companies located in Euiseoug-gun, Cheongatti Food Co. Ltd. is a sound, medium-sized company playing a big role in balancing supply with demand for red peppers and increasing the income of pepper farms in the county. Cheongatti Food with the meaning of “An unchanging friend” in its company name uses honesty, cleanliness, and reliability as its motto. To this end, the company is paying extra attention to managing the quality of its products and hygiene.
But in the end, the most important thing is the quality of the raw ingredients. Cheongatti Food has built a stable supply channel by contracting 1,000-odd red pepper farmers in Euiseong county. In 2006, it obtained HACCP (Hazard Analysis and Critical Control Product) certification from the Korea Food and Drug Administration. In 2007, it was registered on the agriproduct tracking system and gained GAP (Good Agricultural Practices) certification from the National Agricultural Products Quality Management Service (NAQS).
One can see the thorough hygiene management system as soon as you enter the factory. Only after completing the air shower, hand cleaning, and alcohol sterilization - and then putting on a disinfected hat and overgarment - are you allowed to enter the factory. To minimize the amount of metallic foreign substances, all the processing facilities are made of stainless materials. In addition, the introduction of a fully automatic packing system prevents pollutants from mixing in.

25 Percent of Red Pepper Powder Going to Schools

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With this thorough hygiene control system, Cheongatti Food can show consumers its manufacturing process with confidence. The company welcomes whoever wants to visit the plant and the visitors can see with their own eyes how the red pepper product is being made. Visitors number as many as 2,000 a year and include school nutritionists, buyers, and consumers.
Cheongatti Food supplies 25 percent of the red pepper powder that is consumed in school meals by elementary, middle, and high school students. Other major clients are big discount stores, grocery stores, and kimchi factories. The company posted turnover of KRW12 billion in 2008, KRW14 billion in 2009, and KRW15 billion in 2010.

Organic Red Pepper Powder Advancing to the U.S. Market

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Cheongatti Food succeeded in exporting its USDA (United States Department of Agriculture) certified organic red pepper powder to the U.S. last July for the first time.
And it is spurring its attempts to expand the business after completing the construction of a 4,800㎡-sized chili pepper processing complex last year with a processing capacity of about 3,000 tons of the peppers a year. The complex is armed with cutting-edge processing facilities such as a pepper cleanser, cutter, and far infrared dryer.
Bae Jong-jin, CEO of Cheongatti Food Co. Ltd., said with confidence that the pepper company has never received any complaints about the quality of its products. He added, “What makes a food company more competitive is trust so it has to produce food with a mindset that it is making food for its own family members. And we will make more efforts to develop ‘Cheongatti’ a world-class brand.”


Inquiries    CHEONGATTI     Tel    +82-54-834-9334     Fax    +82-54-834-9337     Website    www.sannaefood.com      

Park Sung Eun  parkse@agrinet.co.kr

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